Typically, the things we might associate with branding are the following: A logo is #1 for sure, then there are the types of products that brand puts out, what their storefronts look like, and lastly, what one might call their voice – the ideas and notions that make them up as a company. For a...
There’s a quiet brilliance in good, effective advertising that, beyond the occasional Cannes Lion award probably won’t go recognized by the everyday consumer. And it lies in the subtlety of those messages, and in the brands that are able to effectively market a message or an idea without actually ‘advertising’ it. Like Coca Cola’s ‘Open Happiness’,...
First, there are computers. Old, antiquated lumps of unexciting technology that require dirty mice and even dirtier keyboards to manipulate. Most of us probably use them because they are familiar to us and easy to use. Those computers are how we perform a huge amount of our research and, most likely, most of our work....
Online presence is not just a website; it is any existence of a business or individual that can found via an online search. Take a moment and think about the numerous benefits a business gains by having a web presence. Your website allows for your business to continue operating 24/7. Being present online also allows...