twitter // Posts tagged as "twitter"
5 Social Media ‘Conventions’ That Are Completely Wrong
Like clockwork, companies are churning out fresh content through social media, inspiring engagement, feedback and, ultimately, more purchases. But there are some things that a lot of those content distributors have generally accepted as nonissues that are, in fact, huge issues. Here are just a few social media conventions that, while seemingly negligent, can have...
Why I’m Done With Facebook (And Moving On to Twitter)
Perhaps since its inception, Facebook has been the social network – it’s what people associate (and find synonymous) with social networking, it has over a billion users, and it gobbles up most of our time. Or to put it more crudely, Facebook is the blackhole of internet usage – in goes our free time, and...
Are Social Media Experts for Restaurants Really Necessary?
Although a lot of experts may insist that they are, are social media experts for restaurants really necessary? Recently, while browsing the brilliant Q&A site that is Quora, I stumbled upon a thread that inquired as to whether or not it was truly worth it for restaurants to outsource their social media marketing, with several...
Is Twitter More Important Than Facebook for Brands?
Consider this analogy for a moment: there are two bandwagons, Facebook and Twitter. From a branding perspective, Facebook is considered to be the undisputed champion. It’s won 5 titles in a row. It’s big and it’s lean. It has a long reach (nearly a billion users). People expect it to win. And still, even years...
How to Foster a Community of Givers
Perhaps one of the biggest challenges in social media is consistently coming up with new content on a day-to-day basis. At first, it might seem like it’s easy to stockpile content, but most of the time it’s rarely as simple as sifting through old photos or blogs and picking out content that is aesthetically pleasing...
Why Developing Great Content Is The Best SEO Strategy
Though SEO has long been heavily keyword driven — searches are populated by keywords that users search, after all — what has become even more important in SEO is simply providing great content — articles, photos or infographics that people will enjoy and will ultimately comment on and share throughout the web. Why? Because although...
How Fancy is Changing the Future of eCommerce
At this point in its development, few people probably have heard of the tiny social ecommerce site called Fancy or, to some, The Fancy. Fancy is an online social networking website that allows users to create a catalog of things from the web and put them onto the website for other users to browse. It is...
What Chad Johnson Can Teach Us All About Social Media
Whatever you want to call Chad Johnson — Chad Ochocinco, the reality tv-star, the well-past-his-prime football player, husband of Evelyn Lozada — he has developed a dedicated following through social media, and particularly Twitter, that is eclipsed by very few people. With over 3.5 million followers on Twitter, Chad has fostered a community of followers...
Why Businesses Should Take 'The Leap' with Facebook Ads
If you’ve ever suggested something to someone, you’ve probably heard this at least once: “I’ve tried it, and it wasn’t for me.” But most of the time, what that means is that they’ve kind-of, sort-of, not really tried it. Basically, they got their toes wet, and they decided that the water was too cold, or...
There’s No Substitute for "Doing Your Homework"
David Ogilvy — arguably one of the most influential ad men on earth — once wrote in his book Ogilvy on Advertising that there was no substitute for “doing your homework.” That despite how much some copywriters or creatives could argue that they were better off relying on intuition, the best ads were often researched for weeks...
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