Whatever you want to call Chad Johnson — Chad Ochocinco, the reality tv-star, the well-past-his-prime football player, husband of Evelyn Lozada — he has developed a dedicated following through social media, and particularly Twitter, that is eclipsed by very few people. With over 3.5 million followers on Twitter, Chad has fostered a community of followers...
Undeniably, Twitter has gone on to become one of the most provocative, gut-punchingly powerful sources of information on the web. People go there to blab about useless things that nobody cares about, sure, but Twitter is also a powerful news-sharing tool and communications platform that has been credited with starting riots in London, having an...
Hits, fans, followers, impressions, clicks — all of these different variables are essentially measurements of the same exact thing. They quantify the number of times that people have visited your website, or viewed a particular post on Facebook, or clicked on a link that you sent out to your followers on Twitter. In essence, they...
Sometimes, I regard Twitter as the younger, lesser brother of Facebook. The black sheep of the family, so to speak. Whereas Facebook allows me to post status updates, pictures, check out fan pages for exclusive offers and promotions, and other useful, visual information, Twitter simply provides text updates and links. But because it is also...