Customers have it hard. They want to purchase goods and services to their hearts content but, sometimes, businesses don’t necessarily know how to give them precisely what they want. So, they become frustrated. Shy, even. Meanwhile, business owners everywhere are incessantly insisting that they “Buy! Buy! Buy!” yelling at them and eagerly awaiting for them...
“Marketing without design is pointless, and design without marketing is mute.” To better understand what this quote means…imagine you’re in the parking lot of Giants Stadium. Among the vendors selling overpriced foam fingers and ticket scalpers, there you are attempting to sell women’s jewelry to a rowdy group of football fans. With the exception of...