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starbucks  // Posts tagged as "starbucks"

24 Jul Posted by in Advertising | Comments

How Brands Are Marketing Themselves without ‘Advertising’

There’s a quiet brilliance in good, effective advertising that, beyond the occasional Cannes Lion award probably won’t go recognized by the everyday consumer. And it lies in the subtlety of those messages, and in the brands that are able to effectively market a message or an idea without actually ‘advertising’ it. Like Coca Cola’s ‘Open Happiness’,...

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08 Jul Posted by in Social Media | Comments

5 Key Factors In Building a Killer Facebook Community

Developing a killer Facebook community — think Starbucks or Coca Cola — is often something that takes time, plenty of resources and months, if not years of tinkering before it’s ‘just right’. Here are 5 important factors that every business must first take into account and understand before they can build an effective Facebook community...

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04 May Posted by in Social Media | 1 comment

3 Tips For Creating Facebook Ads That Work

For many smaller brands, relying on the organic growth their Facebook presences is often the norm. After all, marketing budgets are tight, and the thought of spending even just a few hundred a month on advertising through Facebook can seem ludicrous. But as I’ve explored in previous writings, Facebook fans can be worth an exceptional...

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27 Apr Posted by in Social Media | 1 comment

On Becoming a Premium Brand

Premium brands: They exist everywhere, and some of us might even consume their products daily. Brands that are considered premium brands are capable of charging more because, ideally, their products are better than the less expensive. These brands range anywhere from car manufacturers (BMW, Mercedes Benz, Bentley) to technology companies (Apple, Bose) and even as...

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24 Feb Posted by in Social Media | Comments

Captivating Consumers by Telling Your Brand's Story

When a person steps into a Ford (or a Ferarri, or a BMW) that person isn’t just entering a car that’s been developed by a faceless brand. Instead, that person is placing themselves into a storyline. A storyline that began with the research and development of that vehicle by hundreds, if not thousands of bright...

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Why Content is King in Social Media

Often, a successful business is founded upon an initial goal or strategy. It might not be laid out on paper, or scrawled upon an apartment a wall, but it’s usually found somewhere. It is a thought or expectation which fuels the development and growth of a business, and always causes the business owner to carefully...

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07 Sep Posted by in Mobile, Technology | Comments

How To Shrink Your Business (For the Smart Phone World)

First, there are computers. Old, antiquated lumps of unexciting technology that require dirty mice and even dirtier keyboards to manipulate. Most of us probably use them because they are familiar to us and easy to use. Those computers are how we perform a huge amount of our research and, most likely, most of our work....

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Are Coffee Shops The Beginning of a New Social Media Revolution?

It’s long been my opinion that the next step in social media is in connecting people physically and fostering relationships in person rather than over the Internet. Internet is impersonal, some may argue, which is definitely true. Sure, we connect with friends over Facebook, but text conversations and ‘liking’ can only go so far in...

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26 Mar Posted by in Social Media | Comments

Is your Business ‘Open for Discussion’ about Social Media?

Throughout the past few years, more and more businesses have been developing social media pages. What was once viewed as an “extra” feature is now being considered a vital business function. Despite this transition, companies are often unclear on how to measure profitability of social media sites. Profitability is the bottom line goal of any business....

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