It’s estimated that roughly 60% of people that post questions on a brand’s social media page expect an answer, even though brands, as a whole, only respond to around 5% of all questions that are posted on their walls. Obviously, there’s a huge discrepancy between expectations from consumers, and expectations from brands. Many brands, for...
Consider this analogy for a moment: there are two bandwagons, Facebook and Twitter. From a branding perspective, Facebook is considered to be the undisputed champion. It’s won 5 titles in a row. It’s big and it’s lean. It has a long reach (nearly a billion users). People expect it to win. And still, even years...
What sometimes makes social media so amazing is the way in which it often feeds off of itself. When the content is good and especially relevant — whether it be a photo, video, or just a general message — a cyclical process is started. What happens next is that that content is shared over, and...
Undeniably, Twitter has gone on to become one of the most provocative, gut-punchingly powerful sources of information on the web. People go there to blab about useless things that nobody cares about, sure, but Twitter is also a powerful news-sharing tool and communications platform that has been credited with starting riots in London, having an...
I think there was a time period — and I emphasize think, because I never really grew up during this time period — when people would just sit down at meetings and talk to one another, and not just stare blindly at our mobile devices. Not while intermittently looking at their smart phone or tablet...
I have invested a lot of time and energy in Facebook, undoubtedly. I have read, probably, compendiums worth of status updates, notes and wall posts. There are a lot of pictures of me. Hundreds, probably. All of my friends use it. For the most part, Facebook is the digital locker room for my high school...
I’d be remiss and frankly lying if I told you that Google+ means nothing to Facebook. It does. In fact, Facebook founder and CEO Mark Zuckerberg just recently set up a profile through the service to check it out. But, from the looks of it, he doesn’t like it. And for good reason. Google+ is,...