Marketing // Posts tagged as "Marketing"
How To Make a Great Content Calendar
In the world of online marketing, great content is the driver of all things – of website traffic, of social media engagement and, ultimately, of revenue. Without great content, the world’s most trafficked websites – think Facebook, or The NY Times, or Google – would essentially be worthless. But the websites that are the most...
In Social Media, Conversation = Sales
With the current state of our economy, businesses have placed a lot of emphasis on cutting back on overhead — stocking inferior products, or decreasing hours for employees, etc. — and trying their best to keep their heads above water. And when a business is trying to keep its head above water, more often than...
How to Foster a Community of Givers
Perhaps one of the biggest challenges in social media is consistently coming up with new content on a day-to-day basis. At first, it might seem like it’s easy to stockpile content, but most of the time it’s rarely as simple as sifting through old photos or blogs and picking out content that is aesthetically pleasing...
5 Key Factors In Building a Killer Facebook Community
Developing a killer Facebook community — think Starbucks or Coca Cola — is often something that takes time, plenty of resources and months, if not years of tinkering before it’s ‘just right’. Here are 5 important factors that every business must first take into account and understand before they can build an effective Facebook community...
How to Get Started With Instagram For Your Business
Not too long ago, Zuckerberg et al at the corporate headquarters of Facebook took a huge bet — $1 billion to be exact. With their massive purchase of Instagram, Facebook was betting that the future of social networking would be in mobile, even despite the fact that Facebook had already hit over 900 million users....
Find Out Exactly What Customers Want Using Social Media
Success in social media is one part luck, one part experience, and another part just doing it. Being active, engaging, and most importantly, transparent, are all inherent factors in any successful social media campaigns. Still, what is also important about social media is the ability it grants businesses to speak with their customers directly. What...
3 Tips For Creating Facebook Ads That Work
For many smaller brands, relying on the organic growth their Facebook presences is often the norm. After all, marketing budgets are tight, and the thought of spending even just a few hundred a month on advertising through Facebook can seem ludicrous. But as I’ve explored in previous writings, Facebook fans can be worth an exceptional...
How to Use Facebook Analytics to Boost Your Business
Facebook, with its recent ‘forced’ rollout of Timeline for businesses, has also completely revamped their analytics. (In fact, they are planning on revamping them even more.) Now, Facebook tracks reach, engagement, and virality of individual posts giving businesses a much greater sense of how users are responding to their posts. But how can businesses leverage...
The Art of the Check-In And Why It (Sometimes) Fails
Checking in is perhaps one of the most addictive and immediately rewarding ways to interact with the world around us. Using Foursquare, for example, we can check-in to just about any business, building, city, airport and be rewarded with points. Those points help us compete with our other friends who are also earning points. And...
Facebook Ads v. Google AdWords: An Unfair Competition?
In the world of online advertising, there are seemingly only two primary alternatives as far as cost-effective, easy to set up (and maintain) advertising goes: Facebook Ads and Google AdWords. They are the two giants of online advertising, so to speak. Then, of course, there are other alternatives such as Yahoo advertising, Ad Mob, and...
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