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Marketing  // Posts tagged as "Marketing"

12 Aug Posted by in Apps, Social Media | Comments

Boost Your Business with Instagram

From a business perspective, Instagram can appear bewildering when it comes to gaining an audience. Sure you can use hashtags after your captions — but that alone really doesn’t cut it, especially with the amount of followers you’re likely trying to acquire. Simply posting photos and videos of great quality won’t do it either, although...

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24 Jun Posted by in Apps, Social Media | Comments

Can Businesses Successfully Utilize Snapchat?

  Snapchat, the messaging application that allows users to send images, videos, text, and drawings that disappear after a certain amount of time viewed, has seen growth at a speed unlike any other app. Originally named Pictaboo, Snapchat managed to surpass Twitter in number of followers in 2014, just three years after its launch. It...

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18 Jun Posted by in Marketing, Social Media | Comments

How to Create a Social Presence for your Business on a Budget

A social media presence doesn’t have to break the bank. It’s a common misconception that this is going to be a major cost for your business. Following the correct guidelines, you can market your company on social media within a tight budget. For starters, pictures and videos will see more success online than just text...

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21 Nov Posted by in Design, Marketing | Comments

Design For Your Target Audience

Every brand is different. As a good designer, you want to know your target audience in order to create a design that will communicate to them effectively. From demographic characteristics (age, gender, geographic location) to psycho-graphic peculiarities (psychological appeal such as color, images and typography); there are some considerations to keep in mind in order...

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07 Aug Posted by in SEO | 1 comment

Top 5 SEO Tips of 2014

I’m sure you’ve heard of Search Engine Optimization by now, and have somehow attempted to incorporate it into your online sites. But, have you been keeping up-to-date with the newest fads in the SEO world? If you are, then you know that SEO strategies are constantly changing, and you need to always adapt in order...

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03 Oct Posted by in Social Media | Comments

How To Make a Great Content Calendar

In the world of online marketing, great content is the driver of all things – of website traffic, of social media engagement and, ultimately, of revenue. Without great content, the world’s most trafficked websites – think Facebook, or The NY Times, or Google – would essentially be worthless. But the websites that are the most...

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30 Aug Posted by in Social Media | 1 comment

In Social Media, Conversation = Sales

With the current state of our economy, businesses have placed a lot of emphasis on cutting back on overhead — stocking inferior products, or decreasing hours for employees, etc. — and trying their best to keep their heads above water. And when a business is trying to keep its head above water, more often than...

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16 Aug Posted by in Social Media | Comments

How to Foster a Community of Givers

Perhaps one of the biggest challenges in social media is consistently coming up with new content on a day-to-day basis. At first, it might seem like it’s easy to stockpile content, but most of the time it’s rarely as simple as sifting through old photos or blogs and picking out content that is aesthetically pleasing...

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08 Jul Posted by in Social Media | Comments

5 Key Factors In Building a Killer Facebook Community

Developing a killer Facebook community — think Starbucks or Coca Cola — is often something that takes time, plenty of resources and months, if not years of tinkering before it’s ‘just right’. Here are 5 important factors that every business must first take into account and understand before they can build an effective Facebook community...

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25 May Posted by in Mobile | 2 comments

How to Get Started With Instagram For Your Business

Not too long ago, Zuckerberg et al at the corporate headquarters of Facebook took a huge bet — $1 billion to be exact. With their massive purchase of Instagram, Facebook was betting that the future of social networking would be in mobile, even despite the fact that Facebook had already hit over 900 million users....

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