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impressions  // Posts tagged as "impressions"

Facebook Ads and When to Use CPC vs. CPM

Though the value of Facebook’s advertising platform has, especially recently, come under fire by some businesses that are utilizing that platform, studies have proven time, and time again that it is effective. Undoubtedly, the versatility of Facebook’s advertising platform — and the ubiquity of Facebook as a whole — has given advertisers a slew of great options...

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30 May Posted by in Social Media | 1 comment

Why A Facebook Fan Could be Worth $1 Million

The million dollar question that has long haunted the field of social media has always been: What is the return on investment? How much money can a business expect to make back for every $1 they invest into social media? Unfortunately, that number has been exceptionally difficult to pinpoint. One part of the problem is...

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10 Feb Posted by in Social Media | Comments

The True Value of a Facebook Like

Marketers have been, for a while, trying to truly quantify the value of a Facebook like. The problem with determining that value is that it’s very, very difficult to keep track of. Why? Because there are a lot of different factors and variables involved in measuring the value of a like, and in order to...

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Why Numbers Mean Nothing

Hits, fans, followers, impressions, clicks — all of these different variables are essentially measurements of the same exact thing. They quantify the number of times that people have visited your website, or viewed a particular post on Facebook, or clicked on a link that you sent out to your followers on Twitter. In essence, they...

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