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david ogilvy  // Posts tagged as "david ogilvy"

31 Jul Posted by in Social Media | Comments

Why Social Media Can Be Crucial for Consumer Relations

David Ogilvy probably said it best when he noted that, “the consumer isn’t a moron; she is your wife.” As politically incorrect as that may sound these days (‘they’re your partner/significant other/’), he was undeniably spot-on in his assertion — despite how brands might feel about the consumers that are buying their products (they should...

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23 May Posted by in Social Media | 1 comment

There’s No Substitute for "Doing Your Homework"

David Ogilvy — arguably one of the most influential ad men on earth — once wrote in his book Ogilvy on Advertising that there was no substitute for “doing your homework.” That despite how much some copywriters or creatives could argue that they were better off relying on intuition, the best ads were often researched for weeks...

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04 May Posted by in Social Media | 1 comment

3 Tips For Creating Facebook Ads That Work

For many smaller brands, relying on the organic growth their Facebook presences is often the norm. After all, marketing budgets are tight, and the thought of spending even just a few hundred a month on advertising through Facebook can seem ludicrous. But as I’ve explored in previous writings, Facebook fans can be worth an exceptional...

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22 Feb Posted by in Social Media | Comments

Developing a Business Plan: Finding Your ‘Why’

In “Ogilvy on Advertising”, David Ogilvy famously notes that one of his best pieces of writing was one that he had been paid nothing for. Why was it his best? Because, at the end of the testimonial that he had written for Reader’s Digest, he signed his name. He would go on to admit that...

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