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consumers  // Posts tagged as "consumers"

26 Aug Posted by in Social Media | Comments

Traditional vs. Digital Marketing: Making the Connection

A few weeks ago, while driving around the littered streets of Manhattan, a friend and I stumbled across a billboard — those sprawling, obnoxious monstrosities that obstruct the sometimes gorgeous, often smog-filled skies of America’s largest cities — that read, “Real Ginger. Real Taste.” Hmm, I said. The ad in question was from the infinitely...

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21 Jun Posted by in Web Design | Comments

5 Great Website Designs from Big Brands

At MSM DesignZ, we spend a lot of time developing things for the web, for sure. But we also spend a lot of time consuming the web, which means that when we see great products or ideas on the web, we’re often appreciative (and, in some cases, in awe) of those ideas. In recent years...

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02 Mar Posted by in Social Media | Comments

Facebook's New Brand Pages: The Good, The Bad and The Ugly

With Facebook’s recent rollout of timelines for brands and businesses, and new advertising alternatives for marketers, Facebook has once again signaled to current and future investors that the company is slated for continued (and possibly huge) growth. That’s good for Facebook, because with their recent IPO, future investors — you know, people like us —...

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24 Feb Posted by in Social Media | Comments

Captivating Consumers by Telling Your Brand's Story

When a person steps into a Ford (or a Ferarri, or a BMW) that person isn’t just entering a car that’s been developed by a faceless brand. Instead, that person is placing themselves into a storyline. A storyline that began with the research and development of that vehicle by hundreds, if not thousands of bright...

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Rethinking Traditional Marketing Techniques in a Social Media World

Tradition, in marketing and advertising, is often a culture that is very difficult to shift to any large degree, and to change it completely would seem counter-intuitive or suicidal. Tradition is what has proven to work, and to begin questioning that tradition — to question the effectiveness of standard print marketing and billboard advertisements —...

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