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business  // Posts tagged as "business"

29 Dec Posted by in Business, Marketing | Comments

2016 Digital advertising trends recap and a look towards 2017

Devices, platforms, and social media channels change constantly. Every day we are exposed to new products, services, and digital innovations. As 2016 is coming to an end, let’s reflect on all the digital advertising trends that dominated this year! Video ads are the new type of ads Video ads have been around for quite some...

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24 Jun Posted by in Apps, Social Media | Comments

Can Businesses Successfully Utilize Snapchat?

  Snapchat, the messaging application that allows users to send images, videos, text, and drawings that disappear after a certain amount of time viewed, has seen growth at a speed unlike any other app. Originally named Pictaboo, Snapchat managed to surpass Twitter in number of followers in 2014, just three years after its launch. It...

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26 Jun Posted by in Social Media | Comments

Instagram for Business

Instagram has become a powerful mobile platform for advertisers. Their core lays on bringing an experience that feels native to the platform, using the most efficient form of communication: visuals and audiovisuals. According to their business page, they have measured more than 400 campaigns global with Nielsen Brand Effect, and discovered that their sponsored posts...

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04 Dec Posted by in Business, Trending | Comments

Facebook, for work?

Facebook took over your personal interaction with people, and it’s now aiming to take over your workplace as well! According to reports, the social giant is now developing a tool that presumably will be called “Facebook for Work” for employee-to-employee communication and project collaboration. The tool would allow users to message colleagues connect and collaborate...

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23 May Posted by in Social Media, Trending | Comments

The New Facebook Profile And Your Business

A couple of weeks ago, Facebook rolled out a new profile for business pages; everybody will have access to it by the end of this month. The new mobile inspired version has the premise to make easier the access to information and tools for page admins. Take advantage of these interesting modifications, and make the...

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05 May Posted by in Social Media, Trending | Comments

The New Twitter Profile And Your Business

Twitter rolled out a new profile layout on April 22nd, which has has a very dynamic design with interesting features that can help a business a lot. Now, a regular user will be able to use features such as: “Best Tweets” an option that makes a Tweet with high engagement appear larger in the profile; “Pinned Tweets”...

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04 Apr Posted by in Business | Comments

Disruptive or Disrupted?

“Disruptive Innovation creates new markets and reshapes existing ones, to achieve growth in a fast changing world you want to be a disruptor, don’t be disrupted” Disruptive Innovation or Big Bang Disruptive Innovation is a theory developed by Professor Clayton M. Christiansen of Harvard University. It explains the reason why relatively small companies can now...

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17 Mar Posted by in Social Media, Trending | Comments

Facebook changes… again!

Last year Facebook announced that it would once again change the look and feel of the page for a more mobile inspired version. We didn’t see much of these changes because they apparently wanted to take time to get feedback of what was working and what wasn’t using a testing group. Now, these changes are...

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08 Aug Posted by in Technology | Comments

In This World, Your Web Site's Design Is Everything

You have a problem. Your website hasn’t been updated in a long, long time. You can’t even remember the last time it was updated, actually. You hired your friend and paid them a few hundred dollars just to get something basic. Just so you have something that you can show people. The problem is, your website...

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