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business owners  // Posts tagged as "business owners"

23 May Posted by in Social Media | 1 comment

There’s No Substitute for "Doing Your Homework"

David Ogilvy — arguably one of the most influential ad men on earth — once wrote in his book Ogilvy on Advertising that there was no substitute for “doing your homework.” That despite how much some copywriters or creatives could argue that they were better off relying on intuition, the best ads were often researched for weeks...

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01 Feb Posted by in Social Media | Comments

What Your Facebook Business Page Says About You

Facebook pages can say a lot about the businesses that own them. Well run and extremely active pages suggest that those businesses are listening and that they actually care. On the other hand, neglected Facebook pages indicate that businesses don’t care or that they don’t believe in Facebook, so customers might avoid interacting with them...

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3 Key Steps In Developing Your Content Strategy

All businesses, regardless of their industry, undoubtedly have goals. That is, they have particular hopes and aspirations for what they want to achieve in doing business, and expectations for how they want to develop. Needless to say, the goals of a burger joint will be much different than those of a jewelry store. Still, when...

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09 Sep Posted by in Marketing | Comments

How To Boost Business By Thinking Like A Customer

Customers have it hard. They want to purchase goods and services to their hearts content but, sometimes, businesses don’t necessarily know how to give them precisely what they want. So, they become frustrated. Shy, even. Meanwhile, business owners everywhere are incessantly insisting that they “Buy! Buy! Buy!” yelling at them and eagerly awaiting for them...

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