There is no shortage of quick-help guides on the Internet, or extremely in-depth, detailed books in print about how to find success in social media. These things exist because brands that have little to no experience in social media on the web will most likely read them. Lots of them will, probably. And those views...
For many business owners, the thought of taking even 30 minutes out of their day to write about their business might seem mind-boggling. Why? They’ll ask. Or, what’s the point? What will I gain? And the truth is, well, a lot. Just simply writing about one’s own business — not necessarily just blogging — can...
Pinterest is growing, for sure. Over the course of the past few months alone, Pinterest has gone from being a tiny, niche social network, to being one of the most rapidly growing ones. The reason for its rapid growth, many have suggested, is that it emphasizes pictures, and positions itself as a discovery network more...
Say you have comment cards in your restaurant. People sparsely write on them, but most of the comments written are something to the order of, “food was great,” or “the food sucked.” So, as a business owner, you tend to ignore them. But what if one day you finally got a comment card that gave...