With the current state of our economy, businesses have placed a lot of emphasis on cutting back on overhead — stocking inferior products, or decreasing hours for employees, etc. — and trying their best to keep their heads above water. And when a business is trying to keep its head above water, more often than...
Running a business is difficult enough as is — there’s always payroll to cover, suppliers to pay, customers to talk to. Many, many highs, and even more lows. But that’s the business side of things. Marketing on the other hand, should never feel like business, per say, even if it might be one of the...
It is, quite literally, everywhere — attached to movie posters, advertisements in magazines, and lengthy websites about, well, whatever. It is what drives people to have to think, remember, or share. We’re of course talking about copy. The words on a page. The words in this blog. And it is often the difference between creating...
When a person steps into a Ford (or a Ferarri, or a BMW) that person isn’t just entering a car that’s been developed by a faceless brand. Instead, that person is placing themselves into a storyline. A storyline that began with the research and development of that vehicle by hundreds, if not thousands of bright...
It was a cold day in February in Meadville, Pennsylvania. On most days during the winter season it can easily sink into the teens, dropping down to single digits and even into the negatives late at night while students are awake, their heads wrapped around books and little else. Outside of my dorm, in the...
When Apple released their iPad, it was a big deal. It was sleek, it was cool, and it was relatively inexpensive. I say relatively, and I stress relatively because that’s what it was — compared to Apple’s other portable devices at the time, at just $500 for the base model it was a steal. And then...
In a normal working day, I will use four different devices to access the internet – a computer at work, a laptop at home, a smartphone and an iPad (or tablet, whatever). I thoroughly enjoy being able to read op-ed columns from the NY Times regardless of whether I’m sitting at my desk, or standing...
Apple’s designs are beautiful. Art, even, for some. It is in part because of their iconic designs that they’ve been able to see such phenomenal success recently, raking in billions of dollars. Now, they have more money than the US Government. Although that point is probably simply a testament to the state of our economy,...
Chances are, if you’ve breathed for a prolonged period of time on this earth, you’ve either seen, admired, used or even hated an Apple product. Their symbol, the iconic apple, has seemingly become synonymous with intelligent design. Since the beginning of the millennium, Apple has quickly catapulted itself towards the top of the tech world, recently...
Square is hoping to be your next and only way to process payments and looks to completely change the world of payment processing. And you’ve probably never even heard of it. Founded in 2009 by Twitter Co-Founder and previous CEO Jack Dorsey, Square is a mobile payment solution that seeks to aggregate credit card payments...