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Amazon  // Posts tagged as "Amazon"

14 Oct Posted by in Social Media | 1 comment

What Amazon Can Teach Us All About Branding

Typically, the things we might associate with branding are the following: A logo is #1 for sure, then there are the types of products that brand puts out, what their storefronts look like, and lastly, what one might call their voice – the ideas and notions that make them up as a company. For a...

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09 Nov Posted by in Technology | Comments

Amazon v. B&N and The Battle of the Cheap Tablets

When Apple released their iPad, it was a big deal. It was sleek, it was cool, and it was relatively inexpensive. I say relatively, and I stress relatively because that’s what it was — compared to Apple’s other portable devices at the time, at just $500 for the base model it was a steal. And then...

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12 Oct Posted by in Technology | Comments

What Touchscreens Have Taught Us About Experience

I’m sure at least a few of us can recall using a Palm Pilot or an Apple Newton. Their monochrome displays and touch recognition were new and even groundbreaking at the time. Since then, those PDA’s, as they had become known, have slowly matured into what we now call smart phones — all encompassing mobile...

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12 Aug Posted by in Technology | Comments

The Death of the Shopping Cart

It’s that oddly familiar feeling. The one where you let your rambunctious child sneak a bag of Oreo’s into the shopping cart, much to your chagrin, in an effort to quell his sweet tooth and get him to shut up. It never works. They’re never satisfied, you tell yourself. But there’s just something strangely nostalgic...

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30 Jul Posted by in Technology, Trending | Comments

What The Netflix Price Hike Means For Customers

Just a few weeks ago, Netflix users were informed that their DVD-streaming option pricing would be increased by around 60%. Naturally, some were outraged, and as many as 12% of their subscribers that have signed up for the one DVD out and unlimited streaming option could be leaving the service. But still, Netflix probably isn’t worried about...

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28 Jun Posted by in Marketing | Comments

Are Customer Reviews Trustworthy?

Often, it’s hard to differentiate between solicited remarks, and real, genuine product reviews. Which is why, in this day and age, those reviews are becoming more and more problematic. Ever since the early days of such websites as Amazon and even newer websites like Newegg, user reviews have been an important way to help differentiate...

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23 May Posted by in Trending | 1 comment

A Society of Renters vs. Owners

Today’s society is experiencing a change in the consumption of products and services.  Our perception of value in product ownership vs product access has shifted due to the expansion of technology.  Because we live in a world with fast, open communication, people are able to connect with others who share similar interests.  With increased connections,...

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