Advertising // Posts tagged as "Advertising"
Why Having a Purpose Matters on the Web Too
Before a story is even written, it’s easy to imagine the beginning and the end. Say, for example, in the beginning, a girl finds a bag full of hundreds of thousands of dollars. A lot of things happen. By the end of it, the girl is bloodied, and emotionally and physically exhausted by the events...
5 Key Factors In Building a Killer Facebook Community
Developing a killer Facebook community — think Starbucks or Coca Cola — is often something that takes time, plenty of resources and months, if not years of tinkering before it’s ‘just right’. Here are 5 important factors that every business must first take into account and understand before they can build an effective Facebook community...
Why Businesses Should Take 'The Leap' with Facebook Ads
If you’ve ever suggested something to someone, you’ve probably heard this at least once: “I’ve tried it, and it wasn’t for me.” But most of the time, what that means is that they’ve kind-of, sort-of, not really tried it. Basically, they got their toes wet, and they decided that the water was too cold, or...
3 Tips For Creating Facebook Ads That Work
For many smaller brands, relying on the organic growth their Facebook presences is often the norm. After all, marketing budgets are tight, and the thought of spending even just a few hundred a month on advertising through Facebook can seem ludicrous. But as I’ve explored in previous writings, Facebook fans can be worth an exceptional...
The True Value of a Facebook Like
Marketers have been, for a while, trying to truly quantify the value of a Facebook like. The problem with determining that value is that it’s very, very difficult to keep track of. Why? Because there are a lot of different factors and variables involved in measuring the value of a like, and in order to...
Facebook Ads v. Google AdWords: An Unfair Competition?
In the world of online advertising, there are seemingly only two primary alternatives as far as cost-effective, easy to set up (and maintain) advertising goes: Facebook Ads and Google AdWords. They are the two giants of online advertising, so to speak. Then, of course, there are other alternatives such as Yahoo advertising, Ad Mob, and...
Are Facebook Ads Getting Too Invasive?
Generally, we seem to have accepted Facebook’s transgressions as a whole. Sure, its often questionable stances on individual privacy and user information have infrequently stirred the pot but, for the most part, we have accepted Facebook for what it is — a massive social network that grants us the ability to easily connect with our...
Providing Eats with Tweets
Typically, what ultimately occurs when a restaurant is a huge bust in one location is that it closes. Lights out, doors closed. Kaput. Donezo. Recently, though, food has started to mobilize. With the recent food truck boom, businesses (and customers, in turn) have begun to turn towards mobilizing their menus in order to appeal to...
The Brand Connection: Marketing Engagement
Although marketing has long been a way to spread the message of your company and possibly allure customers that are already involved with a particular brand, it has almost always had the primary purpose of acquiring new customers. But now, with the existence of social media, it appears that the focus of marketing in general...
The Battle of the Titans: Groupon vs. Living Social
Depending on who you talk to, using Groupon was either a great decision, or, as one merchant recently commented, “the single worst decision [they] have ever made as a business owner”. According to Groupon, 97% of the businesses they feature for Groupons ask to be featured again, and the overall response towards Groupon seems to...
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- Can mobile users find your website? | http://t.co/71g8YBKD5b
- 5 Simple Ways #B2B Businesses Can Start Using #Pinterest Now | http://t.co/F6HezPsqg1
- Want to set up a #Wordpress hosted site? Here's how - http://t.co/L9tvk0dpd6
- #Techy Dads? Maybe you'll find a Father's Day gift here - http://t.co/YltdQU1uVG
- #iPhone users: Check out this slideshow about the evolution of #iOS. It's come a long way - http://t.co/IsTBPAUFHM
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Facebook, #Copycat
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MSM DesignZ shines in the 42nd Annual Big W Gala!
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Is Your Website Optimized For Mobile?
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Facebook Home And Your Business
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