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Advertising  // Posts tagged as "Advertising"

03 Feb Posted by in Advertising, Events | Comments

SuperBowl Ads: What we are expecting for this year’s big game!

The Super Bowl is one of America’s favorite events! It’s a perfect time for families and friends to watch their favorite (or non-favorite) football teams play against each other for the big win. However, one of the greatest parts of the Super Bowl is the commercials! For this year’s game some brands have delighted us...

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29 Dec Posted by in Advertising, Marketing | Comments

2016 Digital advertising trends recap and a look towards 2017

Devices, platforms, and social media channels change constantly. Every day we are exposed to new products, services, and digital innovations. As 2016 is coming to an end, let’s reflect on all the digital advertising trends that dominated this year! Video ads are the new type of ads Video ads have been around for quite some...

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27 Jun Posted by in Latest News at MSM | Comments

MSM DesignZ Recognized for Creative Work

MSM DesignZ Recognized for Creative Work Tarrytown, NY, June 24, 2016 – MSM DesignZ, Inc. has received several Hermes Creative Awards in multiple categories. The advertising agency was recognized for creative work on their websites and social media accounts, receiving honorable mentions, gold-level awards, and even platinum-level recognition. Out of all levels, the platinum award...

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04 Apr Posted by in Business | Comments

Disruptive or Disrupted?

“Disruptive Innovation creates new markets and reshapes existing ones, to achieve growth in a fast changing world you want to be a disruptor, don’t be disrupted” Disruptive Innovation or Big Bang Disruptive Innovation is a theory developed by Professor Clayton M. Christiansen of Harvard University. It explains the reason why relatively small companies can now...

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19 Jul Posted by in Social Media | Comments

Why Having a Purpose Matters on the Web Too

Before a story is even written, it’s easy to imagine the beginning and the end. Say, for example, in the beginning, a girl finds a bag full of hundreds of thousands of dollars. A lot of things happen. By the end of it, the girl is bloodied, and emotionally and physically exhausted by the events...

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08 Jul Posted by in Social Media | Comments

5 Key Factors In Building a Killer Facebook Community

Developing a killer Facebook community — think Starbucks or Coca Cola — is often something that takes time, plenty of resources and months, if not years of tinkering before it’s ‘just right’. Here are 5 important factors that every business must first take into account and understand before they can build an effective Facebook community...

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13 Jun Posted by in Social Media | Comments

Why Businesses Should Take 'The Leap' with Facebook Ads

If you’ve ever suggested something to someone, you’ve probably heard this at least once: “I’ve tried it, and it wasn’t for me.” But most of the time, what that means is that they’ve kind-of, sort-of, not really tried it. Basically, they got their toes wet, and they decided that the water was too cold, or...

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04 May Posted by in Social Media | 1 comment

3 Tips For Creating Facebook Ads That Work

For many smaller brands, relying on the organic growth their Facebook presences is often the norm. After all, marketing budgets are tight, and the thought of spending even just a few hundred a month on advertising through Facebook can seem ludicrous. But as I’ve explored in previous writings, Facebook fans can be worth an exceptional...

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10 Feb Posted by in Social Media | Comments

The True Value of a Facebook Like

Marketers have been, for a while, trying to truly quantify the value of a Facebook like. The problem with determining that value is that it’s very, very difficult to keep track of. Why? Because there are a lot of different factors and variables involved in measuring the value of a like, and in order to...

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Facebook Ads v. Google AdWords: An Unfair Competition?

In the world of online advertising, there are seemingly only two primary alternatives as far as cost-effective, easy to set up (and maintain) advertising goes: Facebook Ads and Google AdWords. They are the two giants of online advertising, so to speak. Then, of course, there are other alternatives such as Yahoo advertising, Ad Mob, and...

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