Typically, what ultimately occurs when a restaurant is a huge bust in one location is that it closes. Lights out, doors closed. Kaput. Donezo.
Recently, though, food has started to mobilize. With the recent food truck boom, businesses (and customers, in turn) have begun to turn towards mobilizing their menus in order to appeal to different masses.
And part of that mobilization, and ultimate success, has been due to the utilization and impact of social media. Whereas restaurants are often marketing to the same customers in single areas, food trucks are always on the move and, therefore, need to constantly be in contact with and aware of where their customer base is.
While restaurants have recently begun to make a stronger commitment towards presences on Facebook and Twitter, social media has long been an integral part of driving traffic for food trucks. Kogi BBQ, a food truck brand that emphasizes Korean barbeque tacos, initially launched its online presences on both Twitter and Facebook, and has since exploded. Often, hundreds of people line up outside their trucks, waiting as much as several hours in order to get their hands on some Korean barbeque.
Others, including Wafels and Dinges, promote their food truck by running competitions or having users cite specific tweets in order to receive discounts or free toppings.
Twitter has undoubtedly had a huge impact on food trucks, allowing them to instantly inform thousands of potential customers of their location and have them respond and, more often than not, visit the truck to purchase some food.
Really, the success of food trucks just show how important and valuable Twitter is as a tool not only for connecting with customers, but also for marketing a business.
It’s easy to attribute the success of food trucks to the deliciousness and convenience that they provide. Still, Twitter has provided many of them with a means to spread the word about their business and expand.
If you had told someone 20 years ago that 140 character messages would be the future of marketing they would have probably laughed in your face. Now? They’d be hard pressed not to retweet you.