January is a great time to start setting new goals for your business! And a great way to start is by establishing the social media goals that will help your brand or company be more successful this year.
You may be asking yourself: Why do I need to set smart social media goals? Time is one of the most valuable resources you have as a worker, business owner, manager and so on. So if you spend a lot of time marketing your brand on social media, wouldn’t you want to make sure the time you are dedicating is delivering you the best results possible?
Social media goals can help you and your business determine the voice, content, and kinds of channels you want to use. They can also help with determining the time, money, and effort you spend on those specific channels. Without setting goals, you won’t know if your efforts to improve your brand are paying off. You also have less incentive to do better if you don’t set challenges for your business.
It’s important to have your social media goals be a reflection and contribute to your overall business objectives as well. Deciding on the right social media goals can be the difference between wasting time and actually having a significant impact!
One thing to remember when setting goals for your business is to consider how you did in the past year. You have to look and see what worked well and what didn’t work well; what do you want to improve on, what changes do you want to see happen? That is where the power of analytics comes into play! Social media campaigns will provide you with analytics that can help you greatly with setting specific goals for your biz. And in order to succeed with your social media marketing goals, you will need to measure analytics.
If you are a social media consultant, you need goals and metrics to be able to show your clients that the work you are putting in to their brand is generating the results they want to see. If you are a manager of social media for a company, you need to make sure your social media goals are aligned with your brand’s vision. Simply, without goals or analytics, you won’t know if the strategy you’ve been using is creating the results you want.