Facebook took over your personal interaction with people, and it’s now aiming to take over your workplace as well! According to reports, the social giant is now developing a tool that presumably will be called “Facebook for Work” for employee-to-employee communication and project collaboration. The tool would allow users to message colleagues connect and collaborate with people within their workplaces. The profiles would be separated, one personal, and one for work to avoid irrelevant information to be leaked inside the job. The company declined to comment.
If the company materializes this project, it would be directly aiming to other big contenders such as LinkedIn, a social media tool that targets people who want to build a professional profile in hopes of increasing their personal branding exposure and their networking efforts. Others include Google, Bloomberg, Salesforce.com, Boot camp, Box, and many others that (even though they haven’t been able to actually dominate the market) are well-established as providers of a software merely dedicated to workflow and interactions of enterprises.
- The positives
If implemented properly, Facebook could be taking over an unexplored niche for the company, which can definitely result in major revenues for the company. Their user base is very large, which could surpass the one held by LinkedIn at the moment. They also have messaging tools that would only need a small change to fit needs of their clients, and they have experience acquiring apps to supply user’s demands. Currently, they hold ownership of about nine apps that you probably have in your phone.
People relate Facebook with fun, and it serves as a platform where people have invested in their own personal brand and how to present themselves online for prospect employers who investigate their online presence.
Facebook for work will have a News Feed and Groups, but will be separate from a personal profile. Elements like family videos, personal photos, and opinions on subjects such as politics or religion won’t be shared with your coworkers.
“Facebook is really the only other social media platform that’s a threat to LinkedIn’s empire,” he says. “It has more data and more users. It has electricians, plumbers, truck drivers, teachers, accountants, restaurant managers and entry level college students of every major.” -Quentin Fottrell for MarketWatch
- The negatives
One of the first concerns for Facebook is the fact that they are not even allowed in a huge number of work settings, due to privacy issues. Facebook is also linked to procrastination and is believed to limit productivity (This has been widely debated by various studies, check: “Why Banning Facebook In Your Workplace Is a Stupid Move” by Entrepreneur).
Regular users see Facebook as an “escape” from work. According to Bloomberg Businessweek, Americans spend roughly 40 minutes a day checking a Facebook feed.
Facebook has a history of trying to come out of their niche, Facebook Home was one of their failed attempts to conquer a different portion of the market. Will “Facebook for Work” be not as successful too?
We are torn in deciding whether Facebook for Work will be a success. In our opinion, they have different values: data structure, an immense database of interconnected people, and, of course, the social element. We believe that because their core is a great tool for marketers, their efforts on brand diversification should focus on improving this part of the business. However, it is true that none of the tools that are already out there for the workplace are not yet dominating or supplying all demands. Only time will tell if this initiative will pay off.
What do you think? Would you like to try Facebook for Work or is it a complete no-no?
Let us know!