So, you invested a substantial amount of money in building an innovative website. Your website is eye-catching, user-friendly and mobile friendly. You’re beginning to notice an increase in the traffic flow to your website. However, you’re finding it very difficult to convert your web hits into paying customers. What seems to be the problem? It’s not like you didn’t follow all the rules.
There may be one (or two) reasons why you’re not hitting the mark when it comes to turning visitors into customers. The following are a few tricks to help improve your website conversion rating.
Fine Tune Your Web Content
Make sure your web content is scannable and interesting to read. If your web content doesn’t immediately grab the interests of your readers, they will become bored and move on to the next website. Furthermore, SEO writing is very important when you want to attract the search engines to generate traffic.
If your web content isn’t up to par, consider hiring a marketing copywriter to fine tune your web content. An experienced copywriter will create content with a call to action when needed. Have your copywriter create interesting articles for your website or create a blog. This will encourage both new and existing customers to return to your website.
Create an Online Newsletter Subscription
Create an email newsletter and encourage your website visitors to join your newsletter subscription. It can be a weekly or a monthly newsletter. This is a great reminder to your customers that your business is still up and running. Make sure you are consistent with sending out your newsletters on time. You will also want to make sure your newsletter articles are interesting to read.
Establish a Good Online Reputation
When your visitors Google your company name, what do they see? To establish a good online reputation, ask your best customers to post a review and write a testimonial about your company. The more satisfied customers that you have, the more website reviews you should have. New visitors love to see good online reviews about a company. Websites like Yelp.com, Google Local Business Listings or Insider Pages are a few local review sites that your satisfied customers can start off with.
Follow the above tips and you should begin to notice a difference in your website’s conversion rating.
Source: MSM DesignZ, Inc. is a Westchester NY SEO company specializing in social media, web and graphic design, and advertising.