Marketing // Browsing posts in Marketing
3 Simple Ways to Turn Your Web Traffic Into Actual Leads
Perhaps the biggest caveat that comes with any new website is that, no, it won’t immediately generate millions of dollars in revenue in the first week of its launch. In fact, it might not generate any. That’s right: That website that you spent $5,000+ on might net zero qualified leads or new customers. Unless, of...
Why Marketing Your Business Should Be Fun
Running a business is difficult enough as is — there’s always payroll to cover, suppliers to pay, customers to talk to. Many, many highs, and even more lows. But that’s the business side of things. Marketing on the other hand, should never feel like business, per say, even if it might be one of the...
5 Simple Ways B2B Businesses Can Start Using Pinterest Now
Pinterest is growing, for sure. Over the course of the past few months alone, Pinterest has gone from being a tiny, niche social network, to being one of the most rapidly growing ones. The reason for its rapid growth, many have suggested, is that it emphasizes pictures, and positions itself as a discovery network more...
Facebook Ads v. Google AdWords: An Unfair Competition?
In the world of online advertising, there are seemingly only two primary alternatives as far as cost-effective, easy to set up (and maintain) advertising goes: Facebook Ads and Google AdWords. They are the two giants of online advertising, so to speak. Then, of course, there are other alternatives such as Yahoo advertising, Ad Mob, and...
Social Media: Does it Influence Customers?
There is no doubt that social media, and particularly Facebook and Twitter, have an important influence on individuals when it comes to sharing and purchasing products. Seeing a product shared via social media certainly does and will influence a persons decision to buy something, and fielding comments from friends or acquaintances might also influence their...
Rethinking Traditional Marketing Techniques in a Social Media World
Tradition, in marketing and advertising, is often a culture that is very difficult to shift to any large degree, and to change it completely would seem counter-intuitive or suicidal. Tradition is what has proven to work, and to begin questioning that tradition — to question the effectiveness of standard print marketing and billboard advertisements —...
3 Reasons Why You Should Start Blogging Right Now
Blogging has seemingly always been the black sheep of the writing world. Undoubtedly, it has been an intriguing way for individuals to share their opinions on a wide variety of topics, but it’s also something that has been labeled as having limited credibility. Something that most anyone can freely do if they have access to...
Why Businesses Should Treat Twitter and Facebook Differently
Recently, I have seen a lot of smaller business pages that I feel have been completely mishandling and mismanaging their Twitter presences. For them, sparsely updating their Facebook page and then having that post to Twitter has been perfectly adequate for their Twitter pages. Often, when I see that, I shake my head in amazement....
How Real Businesses Are Utilizing Social Media for Real World Results
Diving headlong into the world of social media is, for a lot of businesses, an intimidating prospect. For one, there’s the question of ‘how’ to accurately measure the results that their business might be yielding through social media. How many prospective leads am I getting? How many new customers is this converting? But for the...
Conducting Business in a Smart Phone World
There once existed a time where the word ‘smart phone’ was a foreign and probably strange word. A time where smooth, witty sales people could pull the wool over an unsuspecting customer’s eyes and get them to spend money on anything, assuming that person had the means. Where those individuals could swoop in on their...
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- Can mobile users find your website? | http://t.co/71g8YBKD5b
- 5 Simple Ways #B2B Businesses Can Start Using #Pinterest Now | http://t.co/F6HezPsqg1
- Want to set up a #Wordpress hosted site? Here's how - http://t.co/L9tvk0dpd6
- #Techy Dads? Maybe you'll find a Father's Day gift here - http://t.co/YltdQU1uVG
- #iPhone users: Check out this slideshow about the evolution of #iOS. It's come a long way - http://t.co/IsTBPAUFHM
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