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Marketing  // Browsing posts in Marketing

The most important acronyms to know in the era of online marketing

In one of our recent Social Team meetings, we couldn’t help to notice the amount of acronyms that we are using day to day. Among our staff, they are very common and pop-up naturally in our conversations as if we were talking of pens and notepads. They are our new slang. The slang of a...

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29 Dec Posted by in Advertising, Marketing | Comments

2016 Digital advertising trends recap and a look towards 2017

Devices, platforms, and social media channels change constantly. Every day we are exposed to new products, services, and digital innovations. As 2016 is coming to an end, let’s reflect on all the digital advertising trends that dominated this year! Video ads are the new type of ads Video ads have been around for quite some...

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18 Jun Posted by in Marketing, Social Media | Comments

How to Create a Social Presence for your Business on a Budget

A social media presence doesn’t have to break the bank. It’s a common misconception that this is going to be a major cost for your business. Following the correct guidelines, you can market your company on social media within a tight budget. For starters, pictures and videos will see more success online than just text...

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Social Media and Beauty

Data released by Facebook can be a powerful tool in social media marketing, especially when it refers to specific industries. This Monday, Facebook let the public in on data depicting how social media has transformed the beauty products industry, including information about both Facebook and Instagram. Both larger and small brands are definitely taking notice...

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06 Jan Posted by in Marketing, Social Media | Comments

Look Ahead: Social Media Trends In 2016

Hello everyone! Social media is constantly changing and growing. Although I can’t tell for sure what the future holds, I can tell you what my predictions for 2016 are based on where social is now. Live Stream Becomes Mainstream Photo Courtesy of Facebook We’re already beginning to see more content produced in video form on...

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02 Feb Posted by in Marketing, Social Media, Trending | Comments

Top 3 Digital Marketing Trends of 2015

Digital marketing is increasing by the second, rapidly becoming more of a service in demand by companies and brands everywhere. As the second month of the year commences, we have been able to assess and determine what we think will be the biggest trends in the online world for advertising needs. In the following post...

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21 Nov Posted by in Design, Marketing | Comments

Design For Your Target Audience

Every brand is different. As a good designer, you want to know your target audience in order to create a design that will communicate to them effectively. From demographic characteristics (age, gender, geographic location) to psycho-graphic peculiarities (psychological appeal such as color, images and typography); there are some considerations to keep in mind in order...

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11 Sep Posted by in Advertising, Marketing | Comments

Utilizing Digital Marketing For Your Business

This year has brought us a substantial amount of changes both within social media and outside. We’ve seen new platforms emerge, existing platforms evolve and new game plans being done. Although traditional marketing is still around and still just as effective, digital marketing has grown to become a necessity as well. However, just like with...

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3 Simple Ways to Turn Your Web Traffic Into Actual Leads

Perhaps the biggest caveat that comes with any new website is that, no, it won’t immediately generate millions of dollars in revenue in the first week of its launch. In fact, it might not generate any. That’s right: That website that you spent $5,000+ on might net zero qualified leads or new customers. Unless, of...

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28 Jul Posted by in Marketing | Comments

Why Marketing Your Business Should Be Fun

Running a business is difficult enough as is — there’s always payroll to cover, suppliers to pay, customers to talk to. Many, many highs, and even more lows. But that’s the business side of things. Marketing on the other hand, should never feel like business, per say, even if it might be one of the...

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