Social media, and specifically Twitter and Facebook, are perfect mediums for most businesses to communicate with their clients and customers. Twitter is a sprawling, open network that grants businesses the opportunity to communicate with anyone on it, and not just their followers. On the other hand, Facebook is a far more enclosed ecosystem that limits...
It was a cold day in February in Meadville, Pennsylvania. On most days during the winter season it can easily sink into the teens, dropping down to single digits and even into the negatives late at night while students are awake, their heads wrapped around books and little else. Outside of my dorm, in the...
There once existed a time where the word ‘smart phone’ was a foreign and probably strange word. A time where smooth, witty sales people could pull the wool over an unsuspecting customer’s eyes and get them to spend money on anything, assuming that person had the means. Where those individuals could swoop in on their...