Advertising // Browsing posts in Advertising
How Brands Are Marketing Themselves without ‘Advertising’
There’s a quiet brilliance in good, effective advertising that, beyond the occasional Cannes Lion award probably won’t go recognized by the everyday consumer. And it lies in the subtlety of those messages, and in the brands that are able to effectively market a message or an idea without actually ‘advertising’ it. Like Coca Cola’s ‘Open Happiness’,...
Facebook Ads and When to Use CPC vs. CPM
Though the value of Facebook’s advertising platform has, especially recently, come under fire by some businesses that are utilizing that platform, studies have proven time, and time again that it is effective. Undoubtedly, the versatility of Facebook’s advertising platform — and the ubiquity of Facebook as a whole — has given advertisers a slew of great options...
Facebook Ads v. Google AdWords: An Unfair Competition?
In the world of online advertising, there are seemingly only two primary alternatives as far as cost-effective, easy to set up (and maintain) advertising goes: Facebook Ads and Google AdWords. They are the two giants of online advertising, so to speak. Then, of course, there are other alternatives such as Yahoo advertising, Ad Mob, and...
Rethinking Traditional Marketing Techniques in a Social Media World
Tradition, in marketing and advertising, is often a culture that is very difficult to shift to any large degree, and to change it completely would seem counter-intuitive or suicidal. Tradition is what has proven to work, and to begin questioning that tradition — to question the effectiveness of standard print marketing and billboard advertisements —...
Are Facebook Ads Getting Too Invasive?
Generally, we seem to have accepted Facebook’s transgressions as a whole. Sure, its often questionable stances on individual privacy and user information have infrequently stirred the pot but, for the most part, we have accepted Facebook for what it is — a massive social network that grants us the ability to easily connect with our...
Marketing Your Website And Why It’s Important
Here’s the scenario: Your business just recently had a brilliant website developed. It’s interactive, colorful and, best of all, professional. Your last one sucked, but this one is great. This is something that you’re excited to tell everyone about. Unfortunately, you forgot something important: You forgot to tell anyone about it. But don’t worry, you’re not...
3 Reasons Why Consumers Are Trashing Your Print Media
Having spent several thousand dollars on print materials in an effort to get the word out about your restaurant’s newly redesigned layout and recently hired pastry chef, you are feeling extremely confident in your business acumen. Once consumers get a hold of your new print advertising, glossy coating and all, business will boom. At least...
The Push Towards Interactive Advertising
Simply put, the goal of advertising is to sell something. Whether that ‘product’ be a cause, a new shoe line, or a political agenda, the ultimate goal is to get people talking about and eventually buying the ‘product’ being advertised. But it can also be argued that the real purpose of most advertising is to...
The Brand Connection: Marketing Engagement
Although marketing has long been a way to spread the message of your company and possibly allure customers that are already involved with a particular brand, it has almost always had the primary purpose of acquiring new customers. But now, with the existence of social media, it appears that the focus of marketing in general...
The Battle of the Titans: Groupon vs. Living Social
Depending on who you talk to, using Groupon was either a great decision, or, as one merchant recently commented, “the single worst decision [they] have ever made as a business owner”. According to Groupon, 97% of the businesses they feature for Groupons ask to be featured again, and the overall response towards Groupon seems to...
Categories
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- July 2010
- June 2010
- May 2010
- RT @socialmedia2day: #Penguin 2.0 arrived on Wednesday. Were you prepared? Or are you scrambling now? http://t.co/YJGP4w3NMJ
- How to Utilize #Google Analytics for #SocialMedia http://t.co/HLUGInQtBP
- 11 Checks to Ensure Your #Facebook Page is Up-to-Date http://t.co/xVuCyNPqNh
- RT @badrhinoinc: How to Optimize Your Social Media Efforts for Mobile ---> http://t.co/xFs9g4IIHl
- #Google Penguin 2013: How to Evolve Link Building into Real #SEO http://t.co/hyQWEe6hGK
Recent Posts
-
Facebook Home And Your Business
When I first heard about Facebook Home, I initially thought ...
-
MSM DesignZ wins six 2013 Hermes Creative Awards!
Once again, MSM DesignZ, Inc. has received recognition for our ...
-
How To Utilize Pinterest To Fit Your Business
The numbers are in and Pinterest is rocking the charts. ...
-
3 Reasons Why Your Company Should Blog
Blogging has definitely grown during that past few years. The ...
-
User Experience and SEO – Why Your Website Needs It
When it comes to your website, it’s important to create ...
