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Advertising  // Browsing posts in Advertising

SuperBowl Ads: What we are expecting for this year’s big game!

The Super Bowl is one of America’s favorite events! It’s a perfect time for families and friends to watch their favorite (or non-favorite) football teams play against each other for the big win. However, one of the greatest parts of the Super Bowl is the commercials! For this year’s game some brands have delighted us...

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21 Dec Posted by in Advertising, Business | Comments

5 Strong Facts On Why You Should Have an E-mail Marketing Strategy and How to Tackle Them

Many businesses underestimate the worth of a well-kept database. No matter if it’s big or small, if you have a list of people who have agreed to receive information from your company, you have a treasure and you have to nurture it. We give you 5 reasons why keeping an updated database is a must,...

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04 Nov Posted by in Advertising, Social Media | Comments

With the Latest Facebook Fail, is Your Campaign in Jeopardy?

Over the past month Facebook has been dealing with many issues regarding their video metrics. After realizing their mistakes, Facebook wrote out a post in its Advertiser Help Centre stating that they’re introducing a new metric measuring time watched, and overall trying to get a better grasp of the their current issue. How it all...

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Social Media and Beauty

Data released by Facebook can be a powerful tool in social media marketing, especially when it refers to specific industries. This Monday, Facebook let the public in on data depicting how social media has transformed the beauty products industry, including information about both Facebook and Instagram. Both larger and small brands are definitely taking notice...

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Instagram for Business: A Long Awaited Upgrade

Businesses may find Instagram more appealing with this upcoming update. Instagram has been going through some major changes lately. Recently, the popular app had a major design makeover, featuring different symbols and a new color scheme. Now, the Facebook-owned application plans to optimize accounts for businesses. Despite the popularity of Instagram, which now has over...

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02 May Posted by in Advertising, Apps, Blogging | Comments

Instagram goes black and white

If you’re like me, you’re part of Instagram’s recent ‘design test’. A small percentage of the app’s global community is a part of it too and have noticed it after updating the app. Instagram replaced the traditional blue and orange mixed design with a black, white and gray color scheme. This theme interface gives more...

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17 Mar Posted by in Advertising, Apps, Blogging | Comments

What Instagram’s Newest Algorithm Means

You may have heard the news by now. Instagram, the most engaging platform for brands, announced on Tuesday that they will be adding an algorithm that reorders pictures and videos in users’ feeds based on their interests just like Facebook’s News Feed. Many marketers predicted that this day would eventually come for Instagram, it was just...

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02 Mar Posted by in Advertising, Blogging, Social Media | Comments

Whats New In Social Media? Facebook Reactions!

Say hello to your six new best friends on Facebook: Welcome to the new and improved version of Facebook’s ‘Likes’! Of course, the like button is still there, so no worries! According to Mark Zuckerberg, it’s not going anywhere anytime soon. These “reaction buttons” are activated by holding the like button on mobile, or hovering...

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03 Feb Posted by in Advertising | Comments

How to Prepare Your Brand on Social Media for Super Bowl Sunday

As we approach Super Bowl Sunday most brands are preparing for the big game, possibly even as much as the Broncos and Panthers. Many people (myself included) watch the Super Bowl solely for the awe-inspiring commercials (that we can later talk about later) and brands pay millions of dollars just to be advertised for 30...

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06 Nov Posted by in Advertising, Apps, Blogging | 1 comment

Snapchat vs Instagram

Hey everyone! If you’re reading this right now, then you know I’m about to get real on which app rules the  mobile world. Is it Snapchat or Instagram? TBH (to be honest), these are my top favorite apps to use when I’m on my phone. Recently, Business Insider announced that Snapchat is on track to be generate...

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