To further enhance your business’ competitive edge and total reach within the marketplace, a mobile marketing campaign must be in place. Mobile web traffic is expected to grow exponentially and it is important for businesses to offer mobile marketing programs so they don’t miss out on mobile traffic, leads and sales. There is a unique opportunity for businesses to target consumers that are not behind a computer but rather ‘on-the-go’. Mobile devices such as the BlackBerry and the iPhone has transformed how the mobile internet is used and gives users the ability to access information that is relevant to their changing needs.
Growth in mobile phone technology and usage is why mobile SEO is necessary. Since a large majority of mobile searches are location and/or task specific, search engines are presenting their result content based on the device the user is searching on. Mobile search engine optimization is a similar process to traditional SEO. Proper keywords, tags, anchor links, etc. must be utilized. However, keep in mind, mobile search engines often consider a site’s speed and its ability to be rendered well on a phone. Heavy weight is places on a website’s mobile bounce rate which is the percentage of visitors that hit a page and don’t visit any others within the same site.
The best thing you can do to improve your mobile SEO is to ensure that the mobile crawlers and user agents determine that your content will render well and load quickly on any mobile phone. If you have done a good job on your traditional SEO, the first step is to create a secondary mobile style sheet for your traditional site. This will allow you to format your existing pages for viewing on a mobile phone without having to create separate mobile content. It allows you to leverage the SEO value that you already have on your existing site without creating new pages.