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Michael Kilcoyne  // Posts published by Michael Kilcoyne

3 Simple Ways to Turn Your Web Traffic Into Actual Leads

Perhaps the biggest caveat that comes with any new website is that, no, it won’t immediately generate millions of dollars in revenue in the first week of its launch. In fact, it might not generate any. That’s right: That website that you spent $5,000+ on might net zero qualified leads or new customers. Unless, of...

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19 Oct Posted by in Social Media | 1 comment

5 Social Media ‘Conventions’ That Are Completely Wrong

Like clockwork, companies are churning out fresh content through social media, inspiring engagement, feedback and, ultimately, more purchases. But there are some things that a lot of those content distributors have generally accepted as nonissues that are, in fact, huge issues. Here are just a few social media conventions that, while seemingly negligent, can have...

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14 Oct Posted by in Social Media | 1 comment

What Amazon Can Teach Us All About Branding

Typically, the things we might associate with branding are the following: A logo is #1 for sure, then there are the types of products that brand puts out, what their storefronts look like, and lastly, what one might call their voice – the ideas and notions that make them up as a company. For a...

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10 Oct Posted by in Social Media | 4 comments

Why I’m Done With Facebook (And Moving On to Twitter)

Perhaps since its inception, Facebook has been the social network – it’s what people associate (and find synonymous) with social networking, it has over a billion users, and it gobbles up most of our time. Or to put it more crudely, Facebook is the blackhole of internet usage – in goes our free time, and...

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03 Oct Posted by in Social Media | Comments

How To Make a Great Content Calendar

In the world of online marketing, great content is the driver of all things – of website traffic, of social media engagement and, ultimately, of revenue. Without great content, the world’s most trafficked websites – think Facebook, or The NY Times, or Google – would essentially be worthless. But the websites that are the most...

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27 Sep Posted by in Social Media | Comments

Why The New (Read: Not Free) Facebook Offers Are Great

The launch of Facebook’s IPO has continued to put mounting pressure on the company to find new sources of revenue, resulting in things like newsfeed ads, and other new, perhaps annoying forms of advertising sprinkled throughout the massive social media company’s website. And in light of the epic failure that was Facebook Deals, something that...

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24 Sep Posted by in Social Media | Comments

What If Every Brand Were More Active in Social Media?

It’s estimated that roughly 60% of people that post questions on a brand’s social media page expect an answer, even though brands, as a whole, only respond to around 5% of all questions that are posted on their walls. Obviously, there’s a huge discrepancy between expectations from consumers, and expectations from brands. Many brands, for...

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20 Sep Posted by in Social Media | Comments

Why We Need to Rethink How We Approach the Web

In a recent blog post on his blog Logic + Emotion, David Armano, frequent speaker on all things digital, explores the notion of mobile vs. mobility. In that article, he argues that the future of the mobile web — and now, really — lies in understanding the idea behind mobility itself. So what’s the difference between...

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15 Sep Posted by in Social Media | Comments

4 Ways to Easily Track the Value of Social Media

For marketers, tracking the ROI of social media efforts has always been a daunting task. Whenever a client asks, “but how do I determine the ROI?” one might clam up, start to stutter incessantly, and resort to such classic go-to buzzwords as ‘engagement’, and ‘community’, and other factors. And certainly, getting people to talk with...

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11 Sep Posted by in SEO | Comments

5 of the Best Free SEO Tools on the Web

I imagine the world of SEO to be very similar to the Wild West — unruly rebels (the SEO guys) versus county sheriffs (Google, Bing, Yahoo) who seem to be almost always one step behind, endlessly chasing their tails. It’s a strange analogy, I know, but the SEO world is a very rough-and-tumble sort of...

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