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Clayra  // Posts published by Clayra

12 Jan Posted by in Social Media, Trending | Comments

Facebook Post Options Get a New Design: Here’s What You Need to Know

Written by: Nathalie Aguiriano, Senior Community Manager  New year, new design. Have you noticed anything different about your Facebook business page recently? The Facebook Post Options section just got a whole new design! With this new look, the social media giant is making things even more user-friendly for businesses to connect and engage with customers...

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25 Mar Posted by in Design, DIY | Comments

Video and GIF’s are Social Media Kings

Just like 3D movies, animated GIF’s (Graphics Interchange Format) had a little bit of a bad reputation. They were poorly drawn, or just overall cheesy… and they did not render very well on a dial-up connection since they were famous for slowing down websites. However, with the rise of audiovisual interaction on our social media...

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26 Jan Posted by in Design, Trending | Comments

What’s New? 2016 Design Trends

As January comes to an end, we had some time to gather the top five graphic design trends that will be dominating 2016. Last year, flat design, grid layouts and a wide display of effortless yet clean fonts were king in compositions for advertising and branding purposes. However, this year, although we can see some...

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07 Aug Posted by in Social Media | Comments

5 Essential Tips for Social Media Success in 2015

This article won’t tell you how to use hashtags, how to analyze data from your posts, or how to optimize social media for search engines. However, what we will tell you is so much more than that. Before you dive straight into social marketing for your business, there are some essentials that you should remember....

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14 Jul Posted by in Design, DIY | Comments

DIY: How to Create a Summer Gold Design

Now that we are feeling how warm the weather can get in summer, we got inspired to make a quick and visually appealing effect that you will be able to implement for several graphic design projects this season. Get ready, set, GO! 1. Prepare your document, for this demonstration we will work with a 1200...

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26 Jun Posted by in Social Media | Comments

Instagram for Business

Instagram has become a powerful mobile platform for advertisers. Their core lays on bringing an experience that feels native to the platform, using the most efficient form of communication: visuals and audiovisuals. According to their business page, they have measured more than 400 campaigns global with Nielsen Brand Effect, and discovered that their sponsored posts...

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15 Jun Posted by in Social Media, Trending | Comments

Live Streaming for Business: Periscope/Meerkat

We are evolving. Visual storytelling has taken center stage in social media content sharing, platforms such as Periscope and Meerkat have appeared in the market following pioneers like Snapchat to bring a new form of communication to the table: Live Streaming. But how can we as business take advantage of these tools and use them...

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04 Jun Posted by in Design, Trending | Comments

DIY: NYC Dreamy Photographic City Overlay!

Today we’re going to learn a very simple trick that can turn any photo from ordinary to striking. This has been trending for some time now and can be used in a variety of ways to enhance any design or photography work. Open Photoshop and let’s start! Step 1: Get the colors ready We want...

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01 May Posted by in Social Media, Trending | Comments

The Shift of Facebook Ads

We’ve seen the transition of Facebook from being a mere Social Media Networking site, to a whole ecosystem that even exists in your own cellphone. It was only a matter of time before they decided to take a portion of the market by fully converting into a formal media outlet. In this post we’ll dive...

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20 Apr Posted by in Social Media, Trending | Comments

The Snapchat Takeover

Are you familiar with Snapchat? Some people might just recognize the app with the little ghost icon, others use it for fun, and some companies have found a new way to interact with their customers more directly through it, but how? Lets enter the interesting world of Snapchat and take advantage of this little player...

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