As Confucius so fittingly and poignantly stated so many years ago, “Choose a job you love, and you will never have to work a day in your life.”
Unfortunately though, skiing, playing cards or driving sports cars is, for most of us, an impractical way to earn a living. Yes, there are professional skiers, poker players and race car drivers, but they aren’t necessarily a dime-a-dozen.
That is to say that while there are certainly plenty of professionals making in each of those fields, there are significantly more that aren’t. So, for the rest of us, we must resort to arguably less exciting practices in an effort to sustain ourselves financially.
Yes, most smart business owners end up going into business in order to pursue what they love, but what happens after the passion has died off the business side of things begins taking over?
Those periods, for many business owners, can often be the most trying times. “Will I really enjoy doing this for the next 20 or 30 years?” one may wonder.
Which is why, for all forms of business owners, it’s important to begin seeing your business from a more practical, utilitarian perspective and finding, in any way you can, ways in which to make your business more engaging, connected and, ultimately, fun for your customers.
And while, certainly, that should apply to your business’s most tangible presence, your store or office location itself, there also stands even greater opportunity for you to show how passionate you are about your business through other mediums such as the web and social media.
Customers (and people in general) are attracted towards businesses that are confident and passionate about what they sell. So why not ensure that your passion and confidence translates to all aspects of your business, including your marketing materials, web and social media presences.
Ask yourself this: Are my other businesses presences substandard representations of my business? Do they poorly reflect how I want customers to view my business?
The answer to both of these questions should be ‘no.’ You should hold equally high standards for all aspects of your business, otherwise you are simply failing to sell yourself on the passion that had initially brought you into the business arena.
Regardless, a good, sustainable business is not simply a matter of finding something you love. Sure, we all have more practical passions like cooking, writing and sewing that are all extremely marketable foundations for beginning a business, but most of those simply don’t immediately translate into real, working careers.
Ultimately, it’s a matter of figuring out what you know and love and expressing that towards others in a useful way. In that sense, you need to be as sold on your business as much as any potential customers might be. Otherwise, business will simply become business and customers, well… Customers will most likely become vapid clouds of dust that are either bored with or simply disinterested in you.
Source: MSM DesignZ, Inc. is a Westchester social media company based in NY specializing in advertising, web and graphic design, and SEO.