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October, 2012  // Posts published in October, 2012

3 Simple Ways to Turn Your Web Traffic Into Actual Leads

Perhaps the biggest caveat that comes with any new website is that, no, it won’t immediately generate millions of dollars in revenue in the first week of its launch. In fact, it might not generate any. That’s right: That website that you spent $5,000+ on might net zero qualified leads or new customers. Unless, of...

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19 Oct Posted by in Social Media | 1 comment

5 Social Media ‘Conventions’ That Are Completely Wrong

Like clockwork, companies are churning out fresh content through social media, inspiring engagement, feedback and, ultimately, more purchases. But there are some things that a lot of those content distributors have generally accepted as nonissues that are, in fact, huge issues. Here are just a few social media conventions that, while seemingly negligent, can have...

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14 Oct Posted by in Social Media | 1 comment

What Amazon Can Teach Us All About Branding

Typically, the things we might associate with branding are the following: A logo is #1 for sure, then there are the types of products that brand puts out, what their storefronts look like, and lastly, what one might call their voice – the ideas and notions that make them up as a company. For a...

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10 Oct Posted by in Social Media | 4 comments

Why I’m Done With Facebook (And Moving On to Twitter)

Perhaps since its inception, Facebook has been the social network – it’s what people associate (and find synonymous) with social networking, it has over a billion users, and it gobbles up most of our time. Or to put it more crudely, Facebook is the blackhole of internet usage – in goes our free time, and...

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03 Oct Posted by in Social Media | Comments

How To Make a Great Content Calendar

In the world of online marketing, great content is the driver of all things – of website traffic, of social media engagement and, ultimately, of revenue. Without great content, the world’s most trafficked websites – think Facebook, or The NY Times, or Google – would essentially be worthless. But the websites that are the most...

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