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September, 2012  // Posts published in September, 2012

27 Sep Posted by in Social Media | Comments

Why The New (Read: Not Free) Facebook Offers Are Great

The launch of Facebook’s IPO has continued to put mounting pressure on the company to find new sources of revenue, resulting in things like newsfeed ads, and other new, perhaps annoying forms of advertising sprinkled throughout the massive social media company’s website. And in light of the epic failure that was Facebook Deals, something that...

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24 Sep Posted by in Social Media | Comments

What If Every Brand Were More Active in Social Media?

It’s estimated that roughly 60% of people that post questions on a brand’s social media page expect an answer, even though brands, as a whole, only respond to around 5% of all questions that are posted on their walls. Obviously, there’s a huge discrepancy between expectations from consumers, and expectations from brands. Many brands, for...

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20 Sep Posted by in Social Media | Comments

Why We Need to Rethink How We Approach the Web

In a recent blog post on his blog Logic + Emotion, David Armano, frequent speaker on all things digital, explores the notion of mobile vs. mobility. In that article, he argues that the future of the mobile web — and now, really — lies in understanding the idea behind mobility itself. So what’s the difference between...

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15 Sep Posted by in Social Media | Comments

4 Ways to Easily Track the Value of Social Media

For marketers, tracking the ROI of social media efforts has always been a daunting task. Whenever a client asks, “but how do I determine the ROI?” one might clam up, start to stutter incessantly, and resort to such classic go-to buzzwords as ‘engagement’, and ‘community’, and other factors. And certainly, getting people to talk with...

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11 Sep Posted by in SEO | Comments

5 of the Best Free SEO Tools on the Web

I imagine the world of SEO to be very similar to the Wild West — unruly rebels (the SEO guys) versus county sheriffs (Google, Bing, Yahoo) who seem to be almost always one step behind, endlessly chasing their tails. It’s a strange analogy, I know, but the SEO world is a very rough-and-tumble sort of...

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07 Sep Posted by in Social Media | Comments

Is Obama Really Winning the 2012 Digital Race?

Even well before President Obama’s recent Reddit AMA (Ask Me Anything), which drew so much traffic that it crashed the social news service’s servers, President Obama had already exhibited an incredible affinity towards the powerful technology that powers many of the world’s top social media networks. First, it was during his 2008 election campaign in...

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03 Sep Posted by in Social Media | Comments

Are Social Media Experts for Restaurants Really Necessary?

Although a lot of experts may insist that they are, are social media experts for restaurants really necessary? Recently, while browsing the brilliant Q&A site that is Quora, I stumbled upon a thread that inquired as to whether or not it was truly worth it for restaurants to outsource their social media marketing, with several...

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