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August, 2012  // Posts published in August, 2012

30 Aug Posted by in Social Media | 1 comment

In Social Media, Conversation = Sales

With the current state of our economy, businesses have placed a lot of emphasis on cutting back on overhead — stocking inferior products, or decreasing hours for employees, etc. — and trying their best to keep their heads above water. And when a business is trying to keep its head above water, more often than...

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26 Aug Posted by in Social Media | Comments

Traditional vs. Digital Marketing: Making the Connection

A few weeks ago, while driving around the littered streets of Manhattan, a friend and I stumbled across a billboard — those sprawling, obnoxious monstrosities that obstruct the sometimes gorgeous, often smog-filled skies of America’s largest cities — that read, “Real Ginger. Real Taste.” Hmm, I said. The ad in question was from the infinitely...

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22 Aug Posted by in Social Media | Comments

Is Twitter More Important Than Facebook for Brands?

Consider this analogy for a moment: there are two bandwagons, Facebook and Twitter. From a branding perspective, Facebook is considered to be the undisputed champion. It’s won 5 titles in a row. It’s big and it’s lean. It has a long reach (nearly a billion users). People expect it to win. And still, even years...

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16 Aug Posted by in Social Media | Comments

How to Foster a Community of Givers

Perhaps one of the biggest challenges in social media is consistently coming up with new content on a day-to-day basis. At first, it might seem like it’s easy to stockpile content, but most of the time it’s rarely as simple as sifting through old photos or blogs and picking out content that is aesthetically pleasing...

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