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July, 2012  // Posts published in July, 2012

31 Jul Posted by in Social Media | Comments

Why Social Media Can Be Crucial for Consumer Relations

David Ogilvy probably said it best when he noted that, “the consumer isn’t a moron; she is your wife.” As politically incorrect as that may sound these days (‘they’re your partner/significant other/’), he was undeniably spot-on in his assertion — despite how brands might feel about the consumers that are buying their products (they should...

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28 Jul Posted by in Marketing | Comments

Why Marketing Your Business Should Be Fun

Running a business is difficult enough as is — there’s always payroll to cover, suppliers to pay, customers to talk to. Many, many highs, and even more lows. But that’s the business side of things. Marketing on the other hand, should never feel like business, per say, even if it might be one of the...

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24 Jul Posted by in Advertising | Comments

How Brands Are Marketing Themselves without ‘Advertising’

There’s a quiet brilliance in good, effective advertising that, beyond the occasional Cannes Lion award probably won’t go recognized by the everyday consumer. And it lies in the subtlety of those messages, and in the brands that are able to effectively market a message or an idea without actually ‘advertising’ it. Like Coca Cola’s ‘Open Happiness’,...

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19 Jul Posted by in Social Media | Comments

Why Having a Purpose Matters on the Web Too

Before a story is even written, it’s easy to imagine the beginning and the end. Say, for example, in the beginning, a girl finds a bag full of hundreds of thousands of dollars. A lot of things happen. By the end of it, the girl is bloodied, and emotionally and physically exhausted by the events...

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16 Jul Posted by in Social Media | Comments

Why Developing Great Content Is The Best SEO Strategy

Though SEO has long been heavily keyword driven — searches are populated by keywords that users search, after all — what has become even more important in SEO is simply providing great content — articles, photos or infographics that people will enjoy and will ultimately comment on and share throughout the web. Why? Because although...

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12 Jul Posted by in Trending | Comments

How Fancy is Changing the Future of eCommerce

At this point in its development, few people probably have heard of the tiny social ecommerce site called Fancy or, to some, The Fancy. Fancy is an online social networking website that allows users to create a catalog of things from the web and put them onto the website for other users to browse. It is...

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08 Jul Posted by in Social Media | Comments

5 Key Factors In Building a Killer Facebook Community

Developing a killer Facebook community — think Starbucks or Coca Cola — is often something that takes time, plenty of resources and months, if not years of tinkering before it’s ‘just right’. Here are 5 important factors that every business must first take into account and understand before they can build an effective Facebook community...

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04 Jul Posted by in Social Media | Comments

What Chad Johnson Can Teach Us All About Social Media

Whatever you want to call Chad Johnson — Chad Ochocinco, the reality tv-star, the well-past-his-prime football player, husband of Evelyn Lozada — he has developed a dedicated following through social media, and particularly Twitter, that is eclipsed by very few people. With over 3.5 million followers on Twitter, Chad has fostered a community of followers...

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We Don’t Mean to Brag, But…

Recently, MSM DesignZ attended the Advertising Club of Westchester’s 21st annual Big W Gala hosted at Abigail Kirsch’s beautiful Tappan Hill Mansion. (Seriously, check this place out.) The event was a celebration of creative business and advertising in and around the Westchester area, and was a great opportunity for everyone involved to share some of...

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