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May, 2012  // Posts published in May, 2012

30 May Posted by in Social Media | 1 comment

Why A Facebook Fan Could be Worth $1 Million

The million dollar question that has long haunted the field of social media has always been: What is the return on investment? How much money can a business expect to make back for every $1 they invest into social media? Unfortunately, that number has been exceptionally difficult to pinpoint. One part of the problem is...

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25 May Posted by in Mobile | 2 comments

How to Get Started With Instagram For Your Business

Not too long ago, Zuckerberg et al at the corporate headquarters of Facebook took a huge bet — $1 billion to be exact. With their massive purchase of Instagram, Facebook was betting that the future of social networking would be in mobile, even despite the fact that Facebook had already hit over 900 million users....

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23 May Posted by in Social Media | 1 comment

There’s No Substitute for "Doing Your Homework"

David Ogilvy — arguably one of the most influential ad men on earth — once wrote in his book Ogilvy on Advertising that there was no substitute for “doing your homework.” That despite how much some copywriters or creatives could argue that they were better off relying on intuition, the best ads were often researched for weeks...

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19 May Posted by in Social Media | Comments

Want Social Media Success? Stop Listening to Everyone

There is no shortage of quick-help guides on the Internet, or extremely in-depth, detailed books in print about how to find success in social media. These things exist because brands that have little to no experience in social media on the web will most likely read them. Lots of them will, probably. And those views...

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17 May Posted by in Social Media | 1 comment

Does Facebook Need a New Ad Direction?

For the most part, when a huge corporate client withdraws a multi-million dollar account from a company that relies on that revenue for their own livelihood, panic might set in. A sense of impending doom, certainly. Anger, probably. In the case of Facebook — in this example, the company that relies on that ad revenue...

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11 May Posted by in Social Media | Comments

Find Out Exactly What Customers Want Using Social Media

Success in social media is one part luck, one part experience, and another part just doing it. Being active, engaging, and most importantly, transparent, are all inherent factors in any successful social media campaigns. Still, what is also important about social media is the ability it grants businesses to speak with their customers directly. What...

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09 May Posted by in Social Media | Comments

A 10-Step Guide to Twitter in 140 Characters or Less

Twitter is a complex, often befuddling stream of babble, endless rants, linking, lots of spam, and other seemingly useless information. But with well over 100 million users, there are lots of good, useful conversations occurring on the sprawling social media website on a daily basis. And though a large portion of these conversations might be...

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04 May Posted by in Social Media | 1 comment

3 Tips For Creating Facebook Ads That Work

For many smaller brands, relying on the organic growth their Facebook presences is often the norm. After all, marketing budgets are tight, and the thought of spending even just a few hundred a month on advertising through Facebook can seem ludicrous. But as I’ve explored in previous writings, Facebook fans can be worth an exceptional...

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