Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

April, 2012  // Posts published in April, 2012

27 Apr Posted by in Social Media | 1 comment

On Becoming a Premium Brand

Premium brands: They exist everywhere, and some of us might even consume their products daily. Brands that are considered premium brands are capable of charging more because, ideally, their products are better than the less expensive. These brands range anywhere from car manufacturers (BMW, Mercedes Benz, Bentley) to technology companies (Apple, Bose) and even as...

Read more...

25 Apr Posted by in Social Media | Comments

Driving Social Media Engagement By Getting Customers Involved

What sometimes makes social media so amazing is the way in which it often feeds off of itself. When the content is good and especially relevant — whether it be a photo, video, or just a general message — a cyclical process is started. What happens next is that that content is shared over, and...

Read more...

20 Apr Posted by in Social Media | 4 comments

The Facebook Timeline and The Importance of Storytelling

With the semi-recent introduction of the Timeline for brand pages, Facebook rolled out plenty of new features for brand pages. All of these features were aimed to increase engagement on brand pages(which, for the most part, it did), and would eventually work hand in hand with many of Facebook’s new advertising features for brands, including...

Read more...

18 Apr Posted by in Social Media | Comments

Facebook Offers and How Facebook Shows Its True Worth

Possibly one of the biggest issues that marketers have with social media is that there isn’t necessarily a way that businesses can put a monetary value on social media. Certainly, it drives interest in brands, and businesses with huge engagement rates on their brand pages therefore receive more impressions, which ultimately drives brand awareness, but...

Read more...

13 Apr Posted by in Social Media | 1 comment

A Look At The Huge Value of Search Engine Optimization

Although a search engine optimization (SEO) strategy is only a small part of any business’s overall marketing strategy, it’s a very important part. Though Google is continually making strides towards making its search engine more social, it still relies on organic, real content that exists outside of its own services in order to fuel search...

Read more...

11 Apr Posted by in Social Media | Comments

Why Facebook’s Purchase of Instagram Is a Big Deal

If you’ve opened up your browser within the past 48 hours you probably already know that Facebook just recently purchased Instagram, the mobile photo-sharing social network, for $1 billion dollars. That’s a lot of money. But, for a company that is rumored (and projected) to have roughly $4 billion in revenue through the next year,...

Read more...

06 Apr Posted by in Social Media | Comments

Why Writing About Your Business Can Help You Innovate

For many business owners, the thought of taking even 30 minutes out of their day to write about their business might seem mind-boggling. Why? They’ll ask. Or, what’s the point? What will I gain? And the truth is, well, a lot. Just simply writing about one’s own business — not necessarily just blogging — can...

Read more...

04 Apr Posted by in Social Media | Comments

How to Use Facebook Analytics to Boost Your Business

Facebook, with its recent ‘forced’ rollout of Timeline for businesses, has also completely revamped their analytics. (In fact, they are planning on revamping them even more.) Now, Facebook tracks reach, engagement, and virality of individual posts giving businesses a much greater sense of how users are responding to their posts. But how can businesses leverage...

Read more...

Some Reflections on BCW's 10th Annual Mega Mixer

At the Business Council of Westchester’s 10th annual Mega Mixer we came, we saw, we had an overall wonderful time, and we met a lot of great people. Overall, the event went spectacular, and we were honored to receive the ‘Best Booth Display’ award. It was a great networking event for us, as it introduced...

Read more...