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March, 2012  // Posts published in March, 2012

30 Mar Posted by in Social Media | 1 comment

Facebook Timeline for Brands is Here: 3 Reasons Not To Panic

If we were to gauge the state of the world by what a few technology columnists and just a handful of our Facebook friends and Twitter followers were saying, one would probably think that the apocalypse is here. That, shortly, a devastating series of plagues will be touching down on this world that we inhabit,...

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29 Mar Posted by in Social Media | Comments

The Art of the Check-In And Why It (Sometimes) Fails

Checking in is perhaps one of the most addictive and immediately rewarding ways to interact with the world around us. Using Foursquare, for example, we can check-in to just about any business, building, city, airport and be rewarded with points. Those points help us compete with our other friends who are also earning points. And...

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16 Mar Posted by in Social Media | Comments

Social: The New SEO?

Likely, when one thinks of search engine optimization, they think of things like link building, keyword-optimized blogs, and creating relevant, quality content. And for any good, effective SEO campaign, all of these qualities are certainly important. Search engines, and especially Google’s algorithms, have become increasingly more and more resistant to bad content that is created...

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14 Mar Posted by in Social Media | Comments

Reconnecting Small Businesses And Communities With Social Media

A lot of small business owners aim and even prefer to remain small and hyper-localized. They might be finding enough success in their particular area that they have found that massive, international expansion of their business isn’t really a necessity. Plus, that takes a lot of work and has huge risks. And yet, despite their...

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09 Mar Posted by in Social Media | Comments

The Facebook Like and the Future of Grassroots Organizations

We can easily accept that, in a lot of ways, the world wide web as opened up the world as a whole. It has made us free to connect with brands, individuals, friends and family instantly. It has made us more aware of information that is both good and bad. In turn, it has kind...

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07 Mar Posted by in Social Media | Comments

The Day The Earth Stood Still (For Apple)

It seems that on the verge of every new Apple announcement, the world just sort of stops. News outlets, blogs, tech nerds and consumers alike all hold their breath for a few hours on that day, awaiting the Next Big Thing. That thing, of course, being a revolutionary (or just new) product from Apple, that...

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02 Mar Posted by in Social Media | Comments

Facebook's New Brand Pages: The Good, The Bad and The Ugly

With Facebook’s recent rollout of timelines for brands and businesses, and new advertising alternatives for marketers, Facebook has once again signaled to current and future investors that the company is slated for continued (and possibly huge) growth. That’s good for Facebook, because with their recent IPO, future investors — you know, people like us —...

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