February, 2012 // Posts published in February, 2012
5 Simple Ways B2B Businesses Can Start Using Pinterest Now
Pinterest is growing, for sure. Over the course of the past few months alone, Pinterest has gone from being a tiny, niche social network, to being one of the most rapidly growing ones. The reason for its rapid growth, many have suggested, is that it emphasizes pictures, and positions itself as a discovery network more...
Captivating Consumers by Telling Your Brand's Story
When a person steps into a Ford (or a Ferarri, or a BMW) that person isn’t just entering a car that’s been developed by a faceless brand. Instead, that person is placing themselves into a storyline. A storyline that began with the research and development of that vehicle by hundreds, if not thousands of bright...
Developing a Business Plan: Finding Your ‘Why’
In “Ogilvy on Advertising”, David Ogilvy famously notes that one of his best pieces of writing was one that he had been paid nothing for. Why was it his best? Because, at the end of the testimonial that he had written for Reader’s Digest, he signed his name. He would go on to admit that...
3 Simple Ways to Drive Engagement Through Social Media
Some businesses may have discovered, quite quickly, that entering the world of social media is simple. Create an account, type in some information, and post. That’s it. Succeeding in it, though, is much more complicated, and requires businesses to exert far more effort. But that doesn’t mean that it has to be difficult. Here are...
Is Starbucks The Future Of Mobile Payment Solutions?
$670 billion. That’s the number that, according to Juniper Research, global mobile transactions will hit by 2015. (Or, according to Yankee Group, as much as $1 trillion.) But, as of 2010, mobile payments are estimated to have eclipsed just $240 billion. Not a paltry sum, for sure, but still a farshot from the seemingly limitless...
The True Value of a Facebook Like
Marketers have been, for a while, trying to truly quantify the value of a Facebook like. The problem with determining that value is that it’s very, very difficult to keep track of. Why? Because there are a lot of different factors and variables involved in measuring the value of a like, and in order to...
Facebook Ads v. Google AdWords: An Unfair Competition?
In the world of online advertising, there are seemingly only two primary alternatives as far as cost-effective, easy to set up (and maintain) advertising goes: Facebook Ads and Google AdWords. They are the two giants of online advertising, so to speak. Then, of course, there are other alternatives such as Yahoo advertising, Ad Mob, and...
The Internet is a Journey and Social Media is its Vessel
Some might view the internet as a race. A sprint, even. Something that you fight through for a few minutes, then stop to catch your breath. Something that’s short and over quickly. But it’s not a race. It’s not something that’s meant to be won (regardless of what some memes might suggest). It’s not meant...
What Your Facebook Business Page Says About You
Facebook pages can say a lot about the businesses that own them. Well run and extremely active pages suggest that those businesses are listening and that they actually care. On the other hand, neglected Facebook pages indicate that businesses don’t care or that they don’t believe in Facebook, so customers might avoid interacting with them...
Categories
Archives
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- July 2010
- June 2010
- May 2010
- RT @socialmedia2day: #Penguin 2.0 arrived on Wednesday. Were you prepared? Or are you scrambling now? http://t.co/YJGP4w3NMJ
- How to Utilize #Google Analytics for #SocialMedia http://t.co/HLUGInQtBP
- 11 Checks to Ensure Your #Facebook Page is Up-to-Date http://t.co/xVuCyNPqNh
- RT @badrhinoinc: How to Optimize Your Social Media Efforts for Mobile ---> http://t.co/xFs9g4IIHl
- #Google Penguin 2013: How to Evolve Link Building into Real #SEO http://t.co/hyQWEe6hGK
Recent Posts
-
Facebook Home And Your Business
When I first heard about Facebook Home, I initially thought ...
-
MSM DesignZ wins six 2013 Hermes Creative Awards!
Once again, MSM DesignZ, Inc. has received recognition for our ...
-
How To Utilize Pinterest To Fit Your Business
The numbers are in and Pinterest is rocking the charts. ...
-
3 Reasons Why Your Company Should Blog
Blogging has definitely grown during that past few years. The ...
-
User Experience and SEO – Why Your Website Needs It
When it comes to your website, it’s important to create ...
