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February, 2012  // Posts published in February, 2012

5 Simple Ways B2B Businesses Can Start Using Pinterest Now

Pinterest is growing, for sure. Over the course of the past few months alone, Pinterest has gone from being a tiny, niche social network, to being one of the most rapidly growing ones. The reason for its rapid growth, many have suggested, is that it emphasizes pictures, and positions itself as a discovery network more...

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24 Feb Posted by in Social Media | Comments

Captivating Consumers by Telling Your Brand's Story

When a person steps into a Ford (or a Ferarri, or a BMW) that person isn’t just entering a car that’s been developed by a faceless brand. Instead, that person is placing themselves into a storyline. A storyline that began with the research and development of that vehicle by hundreds, if not thousands of bright...

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22 Feb Posted by in Social Media | Comments

Developing a Business Plan: Finding Your ‘Why’

In “Ogilvy on Advertising”, David Ogilvy famously notes that one of his best pieces of writing was one that he had been paid nothing for. Why was it his best? Because, at the end of the testimonial that he had written for Reader’s Digest, he signed his name. He would go on to admit that...

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17 Feb Posted by in Social Media | Comments

3 Simple Ways to Drive Engagement Through Social Media

Some businesses may have discovered, quite quickly, that entering the world of social media is simple. Create an account, type in some information, and post. That’s it. Succeeding in it, though, is much more complicated, and requires businesses to exert far more effort. But that doesn’t mean that it has to be difficult. Here are...

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15 Feb Posted by in Social Media | Comments

Is Starbucks The Future Of Mobile Payment Solutions?

$670 billion. That’s the number that, according to Juniper Research, global mobile transactions will hit by 2015. (Or, according to Yankee Group, as much as $1 trillion.) But, as of 2010, mobile payments are estimated to have eclipsed just $240 billion. Not a paltry sum, for sure, but still a farshot from the seemingly limitless...

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10 Feb Posted by in Social Media | Comments

The True Value of a Facebook Like

Marketers have been, for a while, trying to truly quantify the value of a Facebook like. The problem with determining that value is that it’s very, very difficult to keep track of. Why? Because there are a lot of different factors and variables involved in measuring the value of a like, and in order to...

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Facebook Ads v. Google AdWords: An Unfair Competition?

In the world of online advertising, there are seemingly only two primary alternatives as far as cost-effective, easy to set up (and maintain) advertising goes: Facebook Ads and Google AdWords. They are the two giants of online advertising, so to speak. Then, of course, there are other alternatives such as Yahoo advertising, Ad Mob, and...

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03 Feb Posted by in Social Media | Comments

The Internet is a Journey and Social Media is its Vessel

Some might view the internet as a race. A sprint, even. Something that you fight through for a few minutes, then stop to catch your breath. Something that’s short and over quickly. But it’s not a race. It’s not something that’s meant to be won (regardless of what some memes might suggest). It’s not meant...

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01 Feb Posted by in Social Media | Comments

What Your Facebook Business Page Says About You

Facebook pages can say a lot about the businesses that own them. Well run and extremely active pages suggest that those businesses are listening and that they actually care. On the other hand, neglected Facebook pages indicate that businesses don’t care or that they don’t believe in Facebook, so customers might avoid interacting with them...

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