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December, 2011  // Posts published in December, 2011

Social Media: Does it Influence Customers?

There is no doubt that social media, and particularly Facebook and Twitter, have an important influence on individuals when it comes to sharing and purchasing products. Seeing a product shared via social media certainly does and will influence a persons decision to buy something, and fielding comments from friends or acquaintances might also influence their...

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Rethinking Traditional Marketing Techniques in a Social Media World

Tradition, in marketing and advertising, is often a culture that is very difficult to shift to any large degree, and to change it completely would seem counter-intuitive or suicidal. Tradition is what has proven to work, and to begin questioning that tradition — to question the effectiveness of standard print marketing and billboard advertisements —...

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26 Dec Posted by in Blogging, Marketing | Comments

3 Reasons Why You Should Start Blogging Right Now

Blogging has seemingly always been the black sheep of the writing world. Undoubtedly, it has been an intriguing way for individuals to share their opinions on a wide variety of topics, but it’s also something that has been labeled as having limited credibility. Something that most anyone can freely do if they have access to...

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Are Facebook Ads Getting Too Invasive?

Generally, we seem to have accepted Facebook’s transgressions as a whole. Sure, its often questionable stances on individual privacy and user information have infrequently stirred the pot but, for the most part, we have accepted Facebook for what it is — a massive social network that grants us the ability to easily connect with our...

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Why Businesses Should Treat Twitter and Facebook Differently

Recently, I have seen a lot of smaller business pages that I feel have been completely mishandling and mismanaging their Twitter presences. For them, sparsely updating their Facebook page and then having that post to Twitter has been perfectly adequate for their Twitter pages. Often, when I see that, I shake my head in amazement....

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19 Dec Posted by in Apps, Social Media | Comments

Path; Or, How To Make People Forget About Facebook

I have invested a lot of time and energy in Facebook, undoubtedly. I have read, probably, compendiums worth of status updates, notes and wall posts. There are a lot of pictures of me. Hundreds, probably. All of my friends use it. For the most part, Facebook is the digital locker room for my high school...

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16 Dec Posted by in Technology, Trending | Comments

How Social Good Start-Ups Are Solving The World’s Problems

“Cars are parked all the time — 23 out of 24 hours of the day, on average,” notes Jeff Miller, CEO of the car-sharing service called Wheelz. Obviously, that’s a problem. According to studies, the average American family owns 2.28 vehicles per household which means that, on average, there are a lot of unused vehicles floating...

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How Real Businesses Are Utilizing Social Media for Real World Results

Diving headlong into the world of social media is, for a lot of businesses, an intimidating prospect. For one, there’s the question of ‘how’ to accurately measure the results that their business might be yielding through social media. How many prospective leads am I getting? How many new customers is this converting? But for the...

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12 Dec Posted by in Business, Marketing | Comments

Conducting Business in a Smart Phone World

There once existed a time where the word ‘smart phone’ was a foreign and probably strange word. A time where smooth, witty sales people could pull the wool over an unsuspecting customer’s eyes and get them to spend money on anything, assuming that person had the means. Where those individuals could swoop in on their...

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Why The New Twitter Account Features Might Be Missing The Point

Twitter has long been a platform driven by simplicity. Rooted in simple, short 140-character text messages, the goal of one’s own Twitter account has always been to provide users with an instant form of communication that was never as complicated as Facebook. In a lot of ways, due to that simplicity, it has always been...

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