Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

November, 2011  // Posts published in November, 2011

30 Nov Posted by in Social Media | Comments

How to: Use Social Media to Inspire and Empower Your Customers

Certainly, we can be passively compelled to do something, particularly through social media. We can be sold, we can be bought and we can be forced. But through none of these means are we necessarily doing so through our own impulses. And then there are moments of inspiration. That light-bulb moment, or moment of euphoria...

Read more...

Why Numbers Mean Nothing

Hits, fans, followers, impressions, clicks — all of these different variables are essentially measurements of the same exact thing. They quantify the number of times that people have visited your website, or viewed a particular post on Facebook, or clicked on a link that you sent out to your followers on Twitter. In essence, they...

Read more...

25 Nov Posted by in Technology | Comments

What My Grandma Taught Me About User Interface Design

An old lady with delicately groomed hair sits at a computer screen, feverishly clicking away at her mouse with reckless abandon at a graphic user interface with icons and windows. “Nothing is happening!” she screams. She looks down at her hand, which is covering the mouse, and admits that she just ‘doesn’t get it’. That,...

Read more...

23 Nov Posted by in Technology, Trending | Comments

Why Groupon Will Probably Fail

Recently, there has been a slew of new technology-based company’s initial public offerings (IPO), including LinkedIn, Pandora and Zillow, among others. Like most IPOs at launch, they were all met with a degree of skepticism and some level of optimism. Some, including LinkedIn’s IPO, met with huge initial success, seeing a huge boom in their...

Read more...

3 Potential Social Media Problems for Businesses

Social media is an inherently useful and often brilliant platform for businesses to communicate with their customers. It’s important not only because just about everyone is on it and utilizing it in some form or another, but also because it provides businesses with an extremely convenient and instantaneous form of communication with their customer base....

Read more...

3 Key Steps In Developing Your Content Strategy

All businesses, regardless of their industry, undoubtedly have goals. That is, they have particular hopes and aspirations for what they want to achieve in doing business, and expectations for how they want to develop. Needless to say, the goals of a burger joint will be much different than those of a jewelry store. Still, when...

Read more...

The Rise of Touchscreen Devices

Creating a website is often an expensive, time-consuming endeavor. For one, you must commit time and energy in figuring out how, exactly, you want your business to be represented on the web. Then comes the issue of figuring out who will construct your website. Hire a professional web developer, or someone you know? But rarely...

Read more...

14 Nov Posted by in Social Media | 1 comment

Word of Mouth Marketing Through Social Media

Over the summer, Facebook released new analytics tools for Facebook pages that greatly expanded upon Facebook’s already mostly extensive analytics tools. What it did was provide administrators of pages with more detailed breakdowns on the sharing, liking and commenting that users did on particular posts, and it allowed admins to gain a better understanding of...

Read more...

11 Nov Posted by in Social Media | 1 comment

Ashton Kutcher and Watching What You Say On Social Media

Obviously, some things are better left unsaid. This became a harsh realization for Ashton Kutcher, after he recently tweeted about the firing of Joe Paterno following the Penn State scandal. In his tweet he asked, “How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste”. It was...

Read more...

09 Nov Posted by in Technology | Comments

Amazon v. B&N and The Battle of the Cheap Tablets

When Apple released their iPad, it was a big deal. It was sleek, it was cool, and it was relatively inexpensive. I say relatively, and I stress relatively because that’s what it was — compared to Apple’s other portable devices at the time, at just $500 for the base model it was a steal. And then...

Read more...