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October, 2011  // Posts published in October, 2011

Why You Shouldn't Neglect Twitter For Social Media Marketing

For some businesses, having an active business page on Facebook is perfectly okay for their means. They might maintain a strong channel of communication with their active fans through Facebook, and it seems to be driving in plenty of business and creating significantly stronger ties among their customers. But they don’t like Twitter. They’ve never...

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Using YouTube for Finding Things Other Than Lolcats

“A music video with treadmills? Brilliant!” That was mine, and probably millions of other YouTubers direct responses to the genius that was the video for OK Go’s “Here It Goes Again” music video. Essentially, the members of the band OK Go created a music video and dance routine involving a total of 8 treadmills. The...

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Does My Business Need an App?

The app revolution has undoubtedly been sweeping the nation (and the world). There are literally apps available for any feasible function that you feel that your phone could serve. The useful ones can be as simple but sometimes life-saving as something like a flashlight. The useless ones, the ones that often clutter the app markets,...

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Good Customer Service Is About Listening, Not Broadcasting

Say you have comment cards in your restaurant. People sparsely write on them, but most of the comments written are something to the order of, “food was great,” or “the food sucked.” So, as a business owner, you tend to ignore them. But what if one day you finally got a comment card that gave...

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Is Facebook Becoming The Epicenter of the Internet?

Facebook sort of began in an anonymous way. It was this place where we could post some information about ourselves, sort of connect with our friends and possibly even meet new people. But it wasn’t new, and it wasn’t even close to being big. It was tiny; inconsequential, even. There was Myspace and Friendster and...

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Why The CEO Of Twitter Is Full of Crap

Recently, Twitter’s CEO Dick Costolo chimed in on the Google+, Facebook and Twitter battle/war/balloon-fight that has been waging over the years. His thoughts? “We are going to compete on simplicity.“ Twitter, obviously, isn’t necessarily a direct competitor to either Google+ or Facebook, but it has nevertheless often been compared to the two for the huge...

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17 Oct Posted by in Technology, Trending | Comments

3 Things Steve Jobs Has Inadvertently Taught Us About Web Design

Steve Jobs is often associated with a few things: The Macintosh, his impeccable eye for detail, the frightening, often mythical stories that surround him and… web design? Well, no. Not web design. Definitely not web design. The iPod, iPhone, iMac and Safari, maybe, yes, but not web design. But if there’s anything that Jobs has...

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Breeding Your Super Customers

Envision a legion of customers. Ones that are genetically engineered to be stronger, more agile and more intelligent than any other customer you had before. Customers that heed your ever beck and call, and frequently parade your business about like it is the greatest thing in the world, because they’re engineered to do so. Now...

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12 Oct Posted by in Technology | Comments

What Touchscreens Have Taught Us About Experience

I’m sure at least a few of us can recall using a Palm Pilot or an Apple Newton. Their monochrome displays and touch recognition were new and even groundbreaking at the time. Since then, those PDA’s, as they had become known, have slowly matured into what we now call smart phones — all encompassing mobile...

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Measuring The ROI of Online Marketing

There are certainly many business owners that just accept that things like a new website, a social media marketing campaign or other forms of online marketing will yield exceptional results for their businesses. We’ll call these people the believers. Then there are the skeptics. The ones that don’t trust the prospect of online marketing simply...

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