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August, 2011  // Posts published in August, 2011

YouTube: The Golden Egg of Social Media

Probably one of the last things on most everyone’s mind when they think of ways in which to drive foot-traffic towards their respective business is YouTube. Facebook, Twitter and maybe even StumbleUpon, sure, but YouTube? Isn’t that just for, like, stupid videos? Sure, YouTube is primarily intended to be a website for entertainment purposes, but...

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29 Aug Posted by in Social Media | Comments

How Social Media is Changing The Face of Business For The Better

That typically cheery, smiley and absolutely friendly Italian deli owner that you know and love has, especially recently, become overwhelmed with work. That’s good for him, but bad for your relationship. You’ve been dying a little bit on the inside because although you still visit his restaurant a few times a week, it has become...

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26 Aug Posted by in Technology | 1 comment

4 Reasons Why Having A Referral Program Is Awesome

For a lot of businesses, word of mouth is the most important way to market their company. Unfortunately, beyond social media, there’s very little that a particular business can do to control that. Once a customer escapes the confines of your business, there’s very little incentive for them to tell all of their amazing friends...

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24 Aug Posted by in Technology | Comments

I Hate You, Text Messaging

You’ve probably spent a substantial amount of time on this earth contemplating such important questions as the meaning of life, how the universe came about and whether or not there is a God. Now, I ask that you bear with me for a moment to address a far more perplexing question: Why do texting plans...

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Making Your Business Stand Out With Lolcats

A lot of us probably feel that a company’s marketing has to be straightforward and professional. That we have to present ourselves and our business with a stern face and a firm handshake, and show people how that attitude has made us into the leading dog sweater maker in our respective industry. That by combining...

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19 Aug Posted by in Technology | Comments

Why Google Isn’t Going to Become The Next Apple

With Google’s recent acquisition of Motorola Mobility (MM), there has been much speculation as to the purpose behind their bold, and extremely expensive purchase of Motorola’s spin-0ff. Most of the talk surrounding the acquisition paints it as a patent acquisition. Which, in light of the recent Microsoft and Apple’s recent approved purchase of Nortel, is probably a...

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3 Reasons Why Consumers Are Trashing Your Print Media

Having spent several thousand dollars on print materials in an effort to get the word out about your restaurant’s newly redesigned layout and recently hired pastry chef, you are feeling extremely confident in your business acumen. Once consumers get a hold of your new print advertising, glossy coating and all, business will boom. At least...

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15 Aug Posted by in Social Media, Technology | Comments Off

Bringing Gaming to the Social World

Playing video games has long had a reputation for being an alienating, anti-social way for someone to entertain themselves. A way to selfishly use free time in the afternoon for one’s own enjoyment. But as with all things, gaming has evolved substantially since its roots. Now, with the help of social media and smart phones,...

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12 Aug Posted by in Technology | Comments

The Death of the Shopping Cart

It’s that oddly familiar feeling. The one where you let your rambunctious child sneak a bag of Oreo’s into the shopping cart, much to your chagrin, in an effort to quell his sweet tooth and get him to shut up. It never works. They’re never satisfied, you tell yourself. But there’s just something strangely nostalgic...

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11 Aug Posted by in Social Media | Comments

How To Destroy London With Words

Recently in London, riots broke out over the questionable conditions surrounding the death of 29-year-old Mark Duggan at the hands of London police, engulfing houses and cars in flames and pissed off youths. But the most alarming aspect hasn’t been the ongoing struggles from London authorities to try and curb the riots, but rather social...

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