Apple’s designs are beautiful. Art, even, for some. It is in part because of their iconic designs that they’ve been able to see such phenomenal success recently, raking in billions of dollars. Now, they have more money than the US Government. Although that point is probably simply a testament to the state of our economy,...
Just a few weeks ago, Netflix users were informed that their DVD-streaming option pricing would be increased by around 60%. Naturally, some were outraged, and as many as 12% of their subscribers that have signed up for the one DVD out and unlimited streaming option could be leaving the service. But still, Netflix probably isn’t worried about...
Some of you may looking at that title quite curiously from the comfort of an office chair, outstretched in front of a desktop computer with a large 19″ screen, wondering just what the hell, exactly, I’m talking about. That’s okay, you’re just in the first stage of grief: denial. You still might be so familiar,...
For this post, I am going to use a strange phrase that I hope never escapes the dark, twisted confines of this blog: healthnology. It’s an odd and extremely unwieldy way to describe a future of technology that is aimed towards improving our health. The healthnological revolution, as I will dub it (trust me, I...
Amy Winehouse’s sudden and undoubtedly tragic death was probably one of the most disturbing stories from this past weekend. Still, what’s been even sadder have been the responses from many companies in an effort to capitalize on her passing. In a particularly shameless example, Microsoft UK’s Xbox 360 Twitter account Tweeted about Amy Winehouse and...
It’s easy to see Twitter for the usefulness it has in marketing, the glimpses it can grant us into the lives of celebrities and even its convenience in helping us find solutions. Unfortunately though, with Twitter’s increasing popularity, it has also been the place more and more people turn to in order to promote their business...
Nokia has been around more than long enough to know that creating a successful business is never easy – well over 140 years, in fact. Still, the company that was once synonymous with the words smart phone, having created the first one back in 1996, has since hit a rough patch, to say the least. Now,...
Google’s launch of Google+ has been met mostly with excitement. Users that have been fortunate enough to receive an invite and use it have mostly enjoyed it. Others have migrated entirely away from Facebook to Google+ for good. So far, it has been an overall success. Something that their CEO, Larry Page, is banking on. Still, some...
Sitting in a movie theater watching “The Hangover 2″, I hear someone’s cell phone go off. “Turn that off!” I think angrily to myself. Almost immediately following that slight annoyance, I hear a chiming noise from my pocket, indicating I’d received a text. “Shut off your phone, moron,” someone quietly (but abrasively) whispers to me....
Simply put, the goal of advertising is to sell something. Whether that ‘product’ be a cause, a new shoe line, or a political agenda, the ultimate goal is to get people talking about and eventually buying the ‘product’ being advertised. But it can also be argued that the real purpose of most advertising is to...