Gone are the days of traditional test marketing. Paying specific groups of targeted customers to test out a product, or respond to particular changes that a service or business is testing out is an outdated practice and, frankly, silly. Silly because, with such brilliant social media resources as Facebook and Twitter, businesses that have already built up their social media presences with a substantial number of fans or followers already have direct, immediate access to their target audiences. Those people are their test markets and the best part of all is that you don’t necessarily need to pay them in order to source their opinions.
Which is why, in this particular day and age, you should never be afraid to ask your fans and followers exactly what they want. Chances are, if someone becomes a fan of your Facebook page or follows your Twitter account, they are already interested in what your business has to offer. They want to be informed and they want to be engaged, but they also don’t mind when you grant them opportunities to supply their own voice. In fact asking them to voice their opinions might even make them feel brilliant.
Additionally, asking your customers questions grants you the opportunity to gain feedback on particular products or parts of your business that are working, and others that aren’t. This is the sort of valuable insight that might takes weeks or months in order for a business to gain through traditional means, and it can now be done extremely quickly and efficiently through social media for free.
And you should take every available opportunity to ask those questions. These are just a few questions that you can ask your customers in order to better gauge what your business is doing well, and how it can improve in many facets.
What to Ask Them:
- What their favorite/least favorite products have been.
- What aspect(s) of your business they enjoy the most. What aspect(s) of your business irks them.
- What attracted them to your business in the first place.
- What products you should introduce in the future. You can make this creative by offering them several options and having the one that is the most ‘liked’ by fans, or most tweeted about become the one you choose.
- How your overall customer/client support has been, and where you can improve.
- What they would like to see brought back in the future. Maybe there was a particular product in the past that they liked, but that you have since gotten rid of.
- What you should get rid of, or cut down on.
- What they want for free.
- What they are willing to pay for.
- What promotions they want to see more of. What promotions they never want to see again.